The Neptunes
Lord Willin'

Though his debut solo set doesn’t drop till next Tuesday, Pusha T is already one of the most successful, established purveyors of coke rap in the industry. How did he attain this lofty position? Simple: Grindin. The Virginia native truly began to reap the rewards of his tireless hustle back in 2002, when he and his Clipse partner-in-rhyme, No Malice, broke through with single number two off sophomore album Lord Willin’. A top 40 staple of the summer, the record not only introduced mainstream listeners to the Thornton brothers’ deadpan rhyme style, but also changed the game production-wise. The Neptunes’ stark drum/woodblock grooves became emblematic of the minimalistic sound Pharrell Williams and Chad Hugo would bring to their beats throughout the front half of the 2000s. Buckey Chrome‘s accompanying visuals epitomize the classic cut’s gritty, yet high-rolling vibe.

ClipsePusha T HitmakerMusic VideosThrowback Thursdays

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Posted 2 years ago

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