UPDATE: Click “Watch Video” for the brand new visuals to This Generation.
With forthcoming collaborative album This Generation Fashawn and MURS have set themselves quite the challenge: to boil the current moment in West Coast hip-hop down to a single LP’s worth of music. Not only do the twosome feel confident in their ability to achieve that goal, however, but they’ve set the bar yet higher by attempting to condense the album’s expansive message into a three-and-a-half-minute title track. How did they fare? Pretty damn well, by my lights. Project collaborators K-Salaam & Beatnick keep it simple and elegant on the production tip, cooking up an atmospheric Caribbean-soul backdrop as the underground rhymesayers wind their lyrical way around our zeitgeist, looking back on their own artistic development and pondering whether today’s youth will be able to resolve the lingering contradictions of the Reagan Era. Singer Adrian guests, contributing his reverb-drenched vocals to the hook. Fans will be able to find this record, lead single Flash Gordon and much more on This Generation (the album), scheduled for release September 25, via Duck Down.