Because of the olfactory bulb’s intimate connection with the parts of the brain governing emotion and associative learning, smell has the strongest connection to memory of the five senses. While pure cocaine is said to have no odor per se, that doesn’t stop Pusha T from experiencing a rush of Nosetalgia on the latest single off his debut solo set. Here, Nottz‘s stark guitar-loop boardwork backs the Virginia Beach mainstay as he harks back to an adolescence spent selling crack to his classmates. While the headliner revisits his cornerboy past with some affection, the subject of crack dredges up more painful memories in guest spitter Kendrick Lamar, who looks back on his father’s cocaine addiction in a vivid closing 16. For this cut, previous single Sweet Serenade and much more, cop My Name Is My Name on October 8, when it hits record stores and online retailers via Def Jam.