UPDATE: We’ve added the new video for Often.
How often does The Weeknd release new material? Not particularly often. But how often does he have a threesome with Austrian models high on all manner of prescription drugs? Often. Very often. Or at least that’s the message of his new song…wait for it…Often. Dropped via Twitter with very little info or warning, Often is one of the first (non-remix) songs we’ve heard from Abel since Kiss Land, and in typical fashion, it’s hazy, addictive and absolutely NSFW. There is no word yet on a larger project in the works, but we’ll keep you updated regularly/frequently/many a time.