Yung Joc Interview
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In order to make it in the Hip-Hop game you need to hustle harder than your neighbor; whom has increasingly turned into everyone who owns a microphone, a MySpace account and an illegal copy of Pro Tools. Just last summer Yung Joc released his Bad Boy debut, New Joc City. A year later he returns with “Hustlenomics,” a more than accurate title considering what has transpired over the last twelve months. Not willing to settle for mediocrity, Joc turned a cold shoulder to a flurry of harsh album reviews and got his grind on. The album purely shows Joc elevating his game; his hustle game. During an interview with DJBooth.net’s DJ “Z,” Joc explains how he will take Hip-Hop back to the days of Run-DMC and Biz Markie, why he doesn’t care if his single “Coffee Shop” is too nursery-rhyme like and what he plans to keep doing that Akon does no more.
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Yung Joc Interview Transcription
DJ Booth: What’s goin’ on ya’ll? It’s your boy “Z,” doin’ it real big inside the DJ Booth, and joining me is my favorite cousin. From Block Entertainment and Bad Boy South, the man who’s about to have everybody gettin’ their coffee – even if they don’t like it. Please welcome Yung Joc. How you doin’?
Yung Joc: What’s happenin’!?
DJ Booth: Man! You got big things going on right now…
Yung Joc: Yes sir, yes sir.
DJ Booth: And that’s what I’d like to talk about with you. Last year, it was goin’ down, it was goin’ down everywhere, and a year later it’s still goin’ down, but it’s different this time. Talk about it.
Yung Joc: The new album, “Hustlenomics”; set for release July 31st. It’s my sophomore effort. First single is titled “Coffee Shop,” and it’s really a connotation of a trap. We’re not selling drugs; we just sell any and everything out the coffee shop: from cars, to clothes, to shoes, to jewelry – I mean, you can get your hair cut at the coffee shop.
DJ Booth: For those who are looking to enroll themselves in a Hustlenomics course, myself included of course, give a brief synopsis of how you came to that topic…
Yung Joc: Well, I was looking around me, and I was always questioning: why is it that cats was gettin’ on the same time I was gettin’ on, with big records or bigger records than mine, when they wasn’t around as long as me, or they wasn’t working as hard as me? And I figured it out: their hustle game wasn’t up to par; the staff, or the team around them didn’t have that supreme hustle dream, you know what I’m saying? So I was just like, “Well, maybe it’s ‘cause I hustle.” I was like, “Well what can I call it, what I do?” So I said, “I will call it ‘Hustlenomics’”
DJ Booth: So if you were teaching this course, what would be the number-one thing that artists are not doing, that you’re doing, that you can divulge without totally giving away your secret?
Yung Joc: Pretty much you got to look at it like you got one time to do it, so you’ve gotta hustle – not hard, but smarter than the next man, you know what I’m sayin’? You’ve got some cat who’s gonna go just as hard as you, you know they smart as you, you see what I’m saying? So, the key to hustling is understanding, understanding the situation, assessing the situation, and making the situation better. So if I got a dollar, and I need five, I’ve gotta make that dollar double up twice.
DJ Booth: Exactly. Well, it sounds like you know what you’re doing, which is the most important thing. I checked out the cover of the new single “Coffee Shop,” and you’ve got your arms crossed with a big fat chain around your neck a la Run DMC/Biz Markie. Are you looking to take hip hop back, to when everyone enjoyed it.
Yung Joc: Yeah, that’s what I am [doing]; if you notice, you gonna hear me on the club records. You ain’t gonna hear me on no record talkin’, you know, all that crazy shit. I’m about fun, man, I like having a good time, man, and that’s what I do. Joc is that kind of cat, like that old-school hip hop, that’s what I came here for; you know what I’m sayin’?
DJ Booth: Yup!
Yung Joc: And like people may not know that because I’m a southern rapper, but that’s what I came here for: the Biz Markie, the Run DMC, the Dana Dane, the Slick Rick. And that’s what I came from, that’s what [got] me sayin’ that I want to rap.
DJ Booth: With everyone taking hip hop so serious right now, how important is it, that an artist, like yourself, reminds everyone: you’re doing this for fun, this is what you enjoy doing, this is what you love doing, and this is why people listen, ‘cause they’re having fun too?
Yung Joc: It’s very important; that’s why I went with the record, “Coffee Shop,” you know; I could talk about the same thing that goes on in the street, but I can cover it up or I could talk about in a different manner.
DJ Booth: Were you at all worried that some people might criticize you for the hook, or for the melody being too nursery rhyme-like?
Yung Joc: Naw, it doesn’t matter to me, you know, because at the end of the day, a lot of critics talked about my first album. So you know, when I saw my reviews, they were bad reviews, and I read of cats who had good reviews, and their shit didn’t even sell.
DJ Booth: Exactly. Let’s talk about that for a second. Before you dropped “New Joc City,” we were on the phone, and you told me that you hoped to “set the pace and redirect the force and drive behind hip hip, because it had become stagnant.” A year later, do you still feel the same way? Is hip hop stagnant?
Yung Joc: Well, it’s changin’ up, you know there’s cats that are talkin’ about rock and roll shit now, you got cats rockin’ mohawks now, you know everybody’s tryin’ to do something different, but I’m tryin’ to have fun with it and I’m going to continue to have fun with it, ‘cause that’s what I do. I’m a fun person; I’m going to have fun, I want to experience that through my music. I want people to; you know, hear the album and enjoy this feel-good music that I’ve put into this nice little package we call, “Hustlenomics.”
DJ Booth: After “Hustlenomics,” drops, you’re obviously going to be busy on tour, promoting the album. Tell everybody, if they come see you live, rock a stage, how you do it different than everybody else?
Yung Joc: I incorporate different things in my show, I incorporate comedy in my show, I incorporate, you know, a little sexual tone in my show. I try to do what I don’t see when I watch a show.
DJ Booth: Are you going to pull a girl up on stage like Akon did or are you gonna shy away from that?
Yung Joc: No, I’m gonna keep doin’ it, I’m just gonna make sure she [is] old enough.
DJ Booth: [Laughing] Okay, good. You said you like to tell a joke, any favorites? Can you make me laugh?
Yung Joc: Hmm, not like that - you know it’s more funny, ‘cause some of the things I point out, like if I just wanna talk about somebody in the crowd, or notice somebody doin’ something, I just make it fun.
DJ Booth: Joc, give everybody your website, a Myspace address, so they can find out more about this release.
Yung Joc: You already know, man: http://myspace.com/yungjoc Holla at yo, boy!
DJ Booth: I wish you nothing but the best of luck; “Hustlenomics,” out July 31. Do it big, cuz!
Yung Joc: All right, man, you be playin’ some.
DJ Booth: All right Joc, have a great day.
Yung Joc: You too. Peace.