This Video of Migos Performing in Nigeria Proves the Power of “Bad and Boujee”
For a while, 2016 was looking like a modest year for the typically ubiquitous Migos.
With a string of non-charting singles, perpetually delayed projects and MVP-worthy solo performances from Quavo, you couldn’t help but wonder whether the three wise ATLiens would be better off on their own.
But then came “Bad and Boujee” at the tail end of August and how could we ever count the Migos out?
Since making its debut at No. 76 on the Billboard Hot 100 in early November, the Lil Uzi Vert-assisted, Metro Boomin-produced track has become Migos’ biggest single to date. With over 100 million streams on YouTube and SoundCloud alone, “Bad and Boujee” has climbed as high as No. 24 on the chart, more than 40 places higher than their previous best effort, “Fight Night.” It’s also the trio’s first song to crack the top 10 of Billboard’s Top Rap Songs chart.
Like Rae Sremmurd and Gucci Mane’s “Black Beatles,” “Bad and Boujee”’s success can be partly attributed to meme culture. A video of the song synched up (to perfection) with a scene from Sid The Science Kid went viral on Twitter earlier this month, while Awful Records affiliate Zack Fox (aka Bootymath) set off a separate wave of “Bad and Boujee” memes with, “when you bout to leave the club and hear offset say “you know….” Even the song’s artwork is borrowed from a meme.
when you bout to leave the club and hear offset say "you know...." pic.twitter.com/oGrt4zLJEJ— Zachary Fox (@zackfox) December 8, 2016
Ultimately, “Bad and Boujee” is just an undeniable song that gets a reaction everywhere it’s played—and not just in the United States. Last night, Migos headlined The Beat FM’s Christmas Concert in Lagos, Nigeria. Obviously, they performed “Bad and Boujee.” And obviously, the crowd went absolutely nuts.
Watch the reaction when Offset says, “you know.” Then wait ’til he says, “Raindrops, drop top.”
my first time DJing for Migos. this what happened when I played Bad & Boujee in Lagos, Nigeria. pic.twitter.com/AJPP99m8aJ— Dapper Daddy (@JohnTheDapperDJ) December 21, 2016
"The vibe was crazy," John J, who DJed for Migos that night, tells Pigeons & Planes. "The energy was on 10 the whole time but when 'Bad and Boujee' came on, it took it to a whole new level. To be halfway across the world and see this track do numbers like that was insane."
For a group like Migos, all it takes is one song to turn around your entire year. And thanks to "Bad and Boujee," Quavo, Offset and Takeoff are heading into 2017 as hot as they've ever been.
By Andy James. Follow him on Twitter.
Photo Credit: Instagram