Could Rae Sremmurd’s “Swang” Be the Duo’s Next “Black Beatles”?

By | about 6 months ago
Following up a chart-topping hit single is never easy—unless, of course, you're Drake.
2017-02-17-rae-sremmurd-swang-hit

Last November, Rae Sremmurd's "Black Beatles" rode a meme wave all the way to No. 1 on the Billboard Hot 100. The Mike Will Made-It-produced single was the duo's first No. 1, their first entrance into the top 10, and their first top 20 positioning since "No Type" in 2014.

Needless to say, 400 million video plays later, the record is a monster.

With "Black Beatles" still riding high at No. 14 after 23 weeks on the charts, brothers Swae Lee and Slim Jxmmi have already begun their quest to achieve a second consecutive smash hit.

Since it's official release as a single on January 24, the P-Nasty produced "Swang," which can be found on the deluxe edition of Rae Sremmurd's sophomore album SremmLife 2, has quietly been making noise.

On Thursday (February 16), the "Swang" video was released by Eardruma Records and Interscope, and in less than 24 hours, it has already racked up nearly 3 million views.

If that number is impressive, consider the following:

  • On Spotify, "Swang" has been streamed 46 million times since last August, the third highest play count on SremmLife 2 behind "Black Beatles" (319 million) and "Look Alive" (71 million).
  • On iTunes, "Swang" is currently No. 10 on the Top 100 Hip-Hop & Rap Songs chart, five spots behind "Black Beatles" and ahead of every single track on Future's newly-released album.
  • According to Mediabase, "Swang" entered the Top 30 at urban radio this week, jumping five spots week-over-week with a total nationwide audience of 4.6 million.

The song has taken a minor backslide on the Billboard Hot 100 over the last two weeks, falling from No. 61 to its current spot at No. 77, but its current trajectory is pointed upwards thanks to the increased awareness following the release of its video accompaniment.

Ultimately, no matter how high "Swang" charts, it will never be "Black Beatles." In fact, Rae Sremmurd will most likely never again reach No. 1. That's not to say the duo won't be able to see future charting success but rather speaks to the difficulty in reaching the top of the music mountain. For example, Drake has earned 11 top 10 singles during his current seven-year career, but he didn't earn his first No. 1 ("One Dance") until last May.

Following up a chart-topping hit single is never easy—unless, of course, you're Drake—but it's very likely Rae Sremmurd have a second consecutive hit on their hands. It's just not "Black Beatles."

***

By Z, who loves to argue with you on Twitter.

Photo Credit: Instagram

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