25 Most Popular Hip-Hop & R&B Artists Right Now

By | Posted October 4, 2017
A "rockstar" has the top spot on lock.
2017-10-04-most-popular-hip-hop-artists
Photo Credit: Dan Garcia

Over the past month, Post Malone, Macklemore and French Montana have all taken turns as the most consumed rap artist across the digital landscape. Thanks to the incredible success of his latest single, "rockstar," Malone remains perched atop the hip-hop and R&B mountain, but what about the rest of the field? 

Below you will find a list of the 25 most popular hip-hop and R&B artists across the globe, according to streaming and iTunes data collected by Kworb on Wednesday, October 4, along with their overall ranking and their most popular country. Streaming data is pulled from Spotify, Apple Music and YouTube.

  1. Post Malone (4, US)
  2. Khalid (11, Australia)
  3. Macklemore (16, Australia)
  4. 21 Savage (27, US)
  5. Kendrick Lamar (31, US)
  6. DJ Khaled (33, Canada)
  7. French Montana (36, UK)
  8. XXXTENTACION (38, US)
  9. Beyoncé (40, Brazil)
  10. Logic (42, US)
  11. Drake (43, Canada)
  12. SZA (45, US)
  13. The Weeknd (47, Canada)
  14. Lil Uzi Vert (48, US)
  15. Rihanna (52, Brazil)
  16. Quavo (54, Canada)
  17. Young Thug (56, US)
  18. Pharrell (57, Netherlands)
  19. Cardi B (62, US)
  20. Big Sean (68, Italy)
  21. A Boogie wit da Hoodie (78, US)
  22. Eminem (89, Australia)
  23. Nicki Minaj (99, UK)
  24. Bryson Tiller (103, Australia)
  25. Swae Lee (105, Canada)

Brief Booth Analysis:

  • JAY-Z is completely absent from this list, the result of not making his material available across all on-demand streaming services. There are a lot of Spotify users who'd love to hear 4:44 for the first time.
  • Despite not releasing a new album since 2013 (The Marshall Mathers LP 2), Eminem remains one of the most popular acts in the world. With his new album on the way, expect for him to shoot up this chart in no time.
  • One year ago, SZA threatened to walk away from music over the delay of her debut album. She's currently the 45th most-consumed artist in the world. What a difference 365 days can make.
  • Cardi B is sitting atop the Billboard Hot 100 with her mega-hit single "Bodak Yellow," but around the world, she checks in at No. 62. This might seem unimpressive, but considering Cardi has very little material available for on-demand stream and purchase, landing six places ahead of Big Sean and 37 places ahead of Nicki Minaj—two artists with giant catalogs—means that "Bodak Yellow" is really that powerful.

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