Dr. Dre Partners with Drinks Americas to Launch Beverage Joint Venture

Posted 8 years ago by
Tags: Dr. Dre,
Download DJBooth's new App, The PLUG WILTON, CT -- Drinks Americas Holdings, Ltd (OTC BB: DKAM), a leading owner, developer and marketer of premium beverages, today announced a new beverage venture in association with Grammy Award-winning producer and artist, Dr. Dre. Drinks Americas and Dr. Dre have formed a partnership to identify, develop, and market premium non-alcoholic and alcoholic beverages. The partnership’s first premium beverages will be a super premium cognac selection, followed by a unique new to market sparkling vodka (which is now being crafted). Drinks Americas and Dr. Dre also plan to enter the growing imported premium tequila category.

The venture marks the first time an iconic artist has partnered directly with a beverage company in an equity arrangement to jointly develop and market products. The deal is under the umbrella of the previously announced agreement between Drinks Americas and Interscope Geffen A&M Records.

The partnership will be the latest in Dr. Dre’s successful business ventures, which include his eleven-year old record company, Aftermath Entertainment, with artists including Eminem and 50 Cent, and his recently announced film production company, Crucial Films. The new products will join Drinks Americas’ current and growing portfolio of products including Donald Trump’s award winning Trump Super Premium Vodka, Willie Nelson’s Old Whiskey River Bourbon and Paul Newman’s Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

“I’m always down for a new challenge,” said Dr. Dre. “When Drinks Americas approached me about going into business with them, I knew there was a lot of competition out there but it was the same way when I started doing music. I’m going to put the best product out there, because that’s what I do.”

J. Patrick Kenny, President & Chief Executive Officer of Drinks Americas, stated, “This is the next of several steps as Drinks assembles a range of global iconic brands and trademarks that will build substantial long term shareholder value. We are thrilled to be working with Dr. Dre, a true icon, as an owner and our partner in brands that will reflect his tastes and personality. Unlike hiring a celebrity to help grow an existing brand, Dr. Dre is an equity owner of the brands and will be involved as our partner at every stage of the process. “

Kenny added, “We expect Dre's foray into the beverage business to rival the magnitude of his success in the music business. Our plan is to be in key markets as 2008 unfolds with a superior cognac followed by selected premium spirits category entries. We have the credit facilities and production partners. Building volume with these products will take time, but the instantly recognizable branding coupled with superior quality products and Dre’s partnership start us with a competitive advantage, and a corresponding boost in value to our shareholders.”

For further information, please visit our website at www.drinksamericas.com
.

Dr. Dre  

Comments
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

Featured Video

Hip Hop News

Ty Dolla $ign “Campaign” Cheat Code Album Review

Despite small attempts at making a political statement, Campaign is more of the same from Ty$—for better or worse. Read More
Posted 5 hours ago by Brendan V

It’s an Event, Literally: Juicy J to Release Kanye-Assisted “Ballin” Video Monday

Even prolific artists must now broadcast themselves far wider in order to loom above music’s excessive fast pace. Read More
Posted 5 hours ago by Tara Mahadevan

Gucci Mane Embraces “Anything That’s New,” Should Others Follow?

“It’s nothing in Atlanta that ever moves that I don’t touch.” Read More
Posted 7 hours ago by Tara Mahadevan

T.I.‘s “US or Else” EP is His Most Political & Inspired Work

This isn't for publicity and relevance—T.I. truly cares about a better tomorrow, a better America. Read More
Posted 8 hours ago by Yoh

Nitty Scott on Misogyny in Rap: “I Was Told I Couldn’t Be Sexy & Still Have Something to Say”

The emcee's latest comments continue to detail the uphill battle for females in hip-hop. Read More
Posted 9 hours ago by Tara Mahadevan

Why You Should See Tech N9ne Live at Red Rocks Amphitheatre in Colorado

Without a shadow of a doubt, Tech N9ne puts on one of the best live shows in hip-hop. You should be there. Read More
Posted 9 hours ago by DJ Z
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.