Hip-Hop’s “Hyphy” Movement Goes Global

Posted 9 years ago by
Tags: E-40,
Download DJBooth's new App, The PLUG LOS ANGELES, CA -- UrbanWorld Wireless (UWW), a leading provider of digital entertainment content, and Danger, Inc., a mobile Internet software and services pioneer, have expanded their mobile content deal to give a worldwide voice to some of the biggest "hyphy" artists in California's Bay Area. Thanks to the success of producer Lil' Jon and rapper E-40, the "hyphy" sound is one of the hottest sub-genres of hip-hop in the U.S. The deal kicks off with exclusive mobile content from "hyphy" legends E-40, Too $hort, Yukmouth and Keak Da Sneak. Keak Da Sneak is credited with coining the term "hyphy" and is one of several Bay Area artists leading the "hyphy movement." Also, as part of the deal, UWW's diverse mobile catalog, which ranges from urban comedy, hip-hop, sports, music and various celebrities, will be distributed worldwide via Danger's international distribution channels in the U.S., Canada, Australia, and Germany.

Additionally, UWW and Danger have partnered to launch "E-40 Presents Hip Hop 201," the new hip-hop mobile trivia game which will be distributed on Danger powered devices. Thanks to the success of Hip Hop 101, the 2nd installment provides a greater challenge of the player's knowledge of hip-hop and includes more than 100 trivia questions about hip-hop artists, their music and hip-hop culture. Players compete to win an exclusive ringtone provided by platinum recording artist E-40.

In support of independent and established "free agent" artists, the UWW/Danger partnership includes the creation of the "Future Flavas/Rising Stars" ringtone category. This category showcases new, original music and is the first to offer worldwide digital distribution via Danger's mobile Internet platform. "In continuing with my independent status, it's great to be among the first artists featured in this category," says Keak Da Sneak, who has gained a loyal following and is enjoying success, all while remaining independent. "The partnership with Danger is in direct alignment with UrbanWorld's new digital strategy and continues to give us the ability to broaden our international distribution," says Liz Lee, Director of Content and Mobile Initiatives for UrbanWorld Wireless.

About UrbanWorld Wireless:

Headquartered in Los Angeles, UrbanWorld Wireless is one of the world's premiere providers of digital entertainment services. UWW develops markets and provides digital content and services, which are available in the U.S., Germany, Australia, South Africa, United Kingdom and Canada. The wide range of products includes music, wallpapers, games and data services, all available directly for mobile devices. The company boasts an array of talents including comedian Katt Williams, Oscar-winning duo 3-6 Mafia, and professional football player Warrick Dunn. The company has sold over 2 million ringtones. More information is available at www.urbanworldwireless.com.

E-40  

Comments
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

Featured Video

Hip Hop News

Your Favorite Rappers as MMA Fighters

The similarities between fighting and rapping is uncanny, so we decided compare the biggest stars from each field. Read More
Posted 28 minutes ago by Matteo Urella

The 6ix Year Rivalry Between Drake & Tory Lanez

For the last six years Tory and Drake have been intertwined in a very strange rivalry. Read More
Posted one hour ago by Yoh

Can Tyler, The Creator Help Boost Viceland’s Low Ratings?

Bronx duo Desus and Mero will also be getting their own program on the newly-launched network. Read More
Posted 17 hours ago by DJ Z

First Listen: Spark Master Tape Delivers Trunk-Rattling “KKALLABASSASS”

The mysterious new act drops off a hard-hitting, exclusive world premiere. Read More
Posted about 20 hours ago by Brendan V

Isaiah Rashad’s “The Sun’s Tirade” Will Feature Kendrick Lamar, Jay Rock & SZA

With the album dropping in less than three days, Top Dawg has revealed the tracklisting for Zay's sophomore album. Read More
Posted 20 hours ago by DJ Z

Announcing A3C & DJBooth’s Top Prospects Showcase This October

If you will be in Atlanta and love great music, this is one show you don't want to miss. Read More
Posted 21 hours ago by Brendan V
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.