Rihanna’s New Video for UMBRELLA Premieres Today
By DJ Z | 9 years ago
New York, NY -- RIAA platinum, award-winning SRP/Def Jam recording artist – and newly signed CoverGirl spokesperson – Rihanna celebrates the exclusive premiere of the video for her current single “Umbrella” (featuring JAY-Z). The “Umbrella” video premieres TODAY on thisisrihanna.com website.
CoverGirl is presenting Rihanna’s exclusive video debut at thisisrihanna.com. “Umbrella” was directed by Chris Applebaum, who shot Rihanna’s “S.O.S. (Rescue Me).”
Rihanna scored her highest career debut at Rhythm Radio last week when “Umbrella” entered the R&R (Radio & Records) BDS Rhythmic chart at #31-bullet (the #2 Most Increased audience of the week, +1.2 million to a total of 4.9 million!). This week marks the song’s official impact at radio. "Umbrella" is the #1 most added at the Pop and Rhythm format, with over 110 pop stations on impact and over 50 Rhythm adds. The single has over 40 million in audience and over 5300 spins. “Umbrella” is the first single from Rihanna’s eagerly awaited third album (in two years), Good Girl Gone Bad, set for June 5th release.
Rihanna enjoyed a tidal wave of industry acclaim in 2006 with her RIAA platinum second album A Girl Like Me, and its back-to-back #1 hits, “S.O.S.” and “Unfaithful.” At the year-end Billboard Music Awards on December 4th, she took away four top honors, including FEMALE ARTIST OF THE YEAR, FEMALE HOT 100 ARTIST OF THE YEAR, FEMALE POP 100 ARTIST OF THE YEAR, and HOT DANCE AIRPLAY SONG OF THE YEAR for “S.O.S.” She finished out the year as guest performer on Dick Clark’s New Year’s Rockin’ Eve spectacular.
In July 2007, 19-year old Rihanna will be seen in her first ads as a CoverGirl, joining the ranks of Queen Latifah, Molly Sims, Christie Brinkley and Keri Russell. The long list of famous CoverGirl models (which began in 1961) also boasts Cheryl Tiegs, Rachel Hunter, Tyra Banks, and Niki Taylor.
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