Rihanna’s New Video for UMBRELLA Premieres Today

Posted 9 years ago by
Tags: Rihanna,
Download DJBooth's new App, The PLUG
Watch and DOWNLOAD FOR FREE Rihanna's New Video for "Umbrella" featuring Jay-Z on ThisIsRihanna.com NOW! The video is directed by Chris Applebaum. More news on Rihanna's "Umbrella" below!


New York, NY -- RIAA platinum, award-winning SRP/Def Jam recording artist – and newly signed CoverGirl spokesperson – Rihanna celebrates the exclusive premiere of the video for her current single “Umbrella” (featuring JAY-Z). The “Umbrella” video premieres TODAY on thisisrihanna.com website.

CoverGirl is presenting Rihanna’s exclusive video debut at thisisrihanna.com. “Umbrella” was directed by Chris Applebaum, who shot Rihanna’s “S.O.S. (Rescue Me).”

Rihanna scored her highest career debut at Rhythm Radio last week when “Umbrella” entered the R&R (Radio & Records) BDS Rhythmic chart at #31-bullet (the #2 Most Increased audience of the week, +1.2 million to a total of 4.9 million!). This week marks the song’s official impact at radio. "Umbrella" is the #1 most added at the Pop and Rhythm format, with over 110 pop stations on impact and over 50 Rhythm adds. The single has over 40 million in audience and over 5300 spins. “Umbrella” is the first single from Rihanna’s eagerly awaited third album (in two years), Good Girl Gone Bad, set for June 5th release.

Rihanna enjoyed a tidal wave of industry acclaim in 2006 with her RIAA platinum second album A Girl Like Me, and its back-to-back #1 hits, “S.O.S.” and “Unfaithful.” At the year-end Billboard Music Awards on December 4th, she took away four top honors, including FEMALE ARTIST OF THE YEAR, FEMALE HOT 100 ARTIST OF THE YEAR, FEMALE POP 100 ARTIST OF THE YEAR, and HOT DANCE AIRPLAY SONG OF THE YEAR for “S.O.S.” She finished out the year as guest performer on Dick Clark’s New Year’s Rockin’ Eve spectacular.

In July 2007, 19-year old Rihanna will be seen in her first ads as a CoverGirl, joining the ranks of Queen Latifah, Molly Sims, Christie Brinkley and Keri Russell. The long list of famous CoverGirl models (which began in 1961) also boasts Cheryl Tiegs, Rachel Hunter, Tyra Banks, and Niki Taylor.

Rihanna  

Comments
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

Featured Video

Hip Hop News

Teyana Taylor Reminds Us Why She’s A Star In Kanye’s “Fade” Video

Teyana Taylor's stunning dancing in Kanye's "Fade" music video was the highlight of MTV's VMAs. Read More
Posted 10 hours ago by Yoh

Drake’s Summer Sixteen Tour Took 8 Months of Planning

A veteran booking agent explains what went into booking and scheduling Drizzy's huge summer tour. Read More
Posted 10 hours ago by DJ Z

Lil Wayne Proclaims “F*ck Cash Money” as Label Frustrations Mount

Lil Wayne is a prisoner to Cash Money and he isn't happy about it at all. Read More
Posted 13 hours ago by DJ Z

The Conceptual Genius of Vince Staples’ “Prima Donna”

Vince Staples' "Prima Donna" is an incredible story that only gets better when you change the track listing. Read More
Posted about 14 hours ago by Yoh

Talib Kweli & The Beautiful Struggle to Constantly Call Bullshit

Kweli is a master emcee and perhaps an even-better educator. Read More
Posted 14 hours ago by Matteo Urella

We Need More Female Producers, But a Select Few Are Currently Making Noise

As gender continues to fade behind equality and the burgeoning notion of identity, the culture will eventually change. Read More
Posted 15 hours ago by Matteo Urella
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.