Rik Cordero & Three/21 Media to Provide Enhanced Video Content Through “Channel Three/21”

Posted 7 years ago by
Tags:
Download DJBooth's new App, The PLUG New York City, NY - Director Rik Cordero and his production company Three/21 Media’s independent approach to music video content has played a central role in the creation of www.channelthree21.com. The channel is in support of bringing Three/21's unique style of video production to a central location which emphasizes video quality.

"Our initial goal was to produce the most versatile, creative and unpredictable music videos that really stood out from the mainstream," said Three/21 Media's Founder, Rik Cordero. "Channel Three/21 will give us the ability to maintain our identity as well as a higher-quality media platform to launch video content without compromise. The days of pixelated and overly compressed videos on the Internet are dwindling."

Three/21 has pioneered the landscape of independently produced videos by shooting major recording artists such as Jay-Z, Nas, Snoop Dogg, Busta Rhymes, Q-Tip, Consequence, The Roots and many more. In urban music video content, Three/21 has the most visible online presence.

"My partner Nancy Mitchell and I have already begun discussions with young, upcoming filmmakers who have made their mark with consistent, quality video production throughout the Internet," said Cordero. "Channel Three/21 will nurture their passion while providing a perfect environment for labels, sponsors and advertisers who are trying to reach a specific web audience, from music to narrative to lifestyle. Make no mistake, the content on our channel will be engaging, thought-provoking and visually-stimulating material created by any means necessary. Our goal is to have extremely high replay value from a filmmakers perspective."

Comments
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

Featured Video

Hip Hop News

Kid Cudi Releases Pharrell-Assisted “Surfin” Single, It’s Good

Fans eagerly awaiting "Passion, Pain & Demon Slayin'" have a new song to tide them over. Read More
Posted 7 hours ago by DJ Z

What Should We Expect From Jay Z’s New TV & Film Deal?

The 46-year-old rapper-turned-businessman is venturing into Hollywood. Read More
Posted 13 hours ago by Kareem Sheikh

Meek Mill Crushes Funk Flex Freestyle, But It’s Not For The Internet

Meek served up a seven minute reminder that he means business, complete with shots at Drake and The Game. Read More
Posted 14 hours ago by Brent Bradley

Lyor Cohen: Young Thug is “Another Branch of Rap Music”

In his last interview as the head of 300, Lyor Cohen predicts Young Thug will cause the next big shift in rap. Read More
Posted 15 hours ago by Yoh

T.I. Thinks Big K.R.I.T. Has “Amazing Potential,” Has T.I. Been Paying Attention?

K.R.I.T. needs people to recognize his greatness achieved, not see his potential. Read More
Posted 16 hours ago by Brent Bradley
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.