Snoop Dogg to Release New LP ‘Tha Blue Carpet Treatment’ Nov 2006

Posted 10 years ago by
Tags: Snoop Dogg,
Download DJBooth's new App, The PLUG SANTA MONICA, Calif., -- Multi-Platinum, Award Winning rapper Snoop Dogg is set to release his eighth solo LP, "Tha Blue Carpet Treatment," this November through Doggystyle/Geffen. "Tha Blue Carpet Treatment" is one of the most highly anticipated new albums of the year and will continue to solidify this hip-hop icon as one of the most influential musical entertainers of today.

Throughout each record on the forthcoming release, Snoop takes it back to the basics ... back to the 'hood, showcasing the original gangsta sound that made this Long Beach rapper an instant household name when he made his debut in 1992 on Dr. Dre's hit song "Deep Cover" and the classic album "The Chronic." After releasing a string of hit records on his last effort that carried a more commercial sound, such as the #1 mega-hit "Drop It Like It's Hot" featuring Pharrell, the rapper decided this time around to bring back Snoop Dogg, the O.G., for his fans. Producers who collaborated on "Tha Blue Carpet Treatment" include hit makers Dr. Dre, Timbaland, Rick Rock, Pharrell, among others; along with guest appearances by artists such as Stevie Wonder, Ice Cube, The Game, Brandy, R. Kelly and MC Eiht.

The premiere single, produced by Pharrell, titled "Vato," featuring B Real from Cypress Hill is a gritty street record that tells an everyday story from the rough LA streets that only the Dogg himself can tell. The video for the single, which was directed by Phillip Atwell, plays like a short cinematic film with an important underlying message: the need for black and brown unity, especially in the wake of violence in recent months in Los Angeles. With Snoop starring as an O.G. and B Real as a Latino gang member, the video also boasts guest appearances by rap veteran Kid Frost and Oscar nominated actor Edward James Olmos to bring attention to an unfortunate, but real issue that continues to plague communities today. Through this groundbreaking video, Snoop is looking to leverage his street credibility and knowledge to launch a much needed push for unity.

"It's about time we start to fight for each other rather than fighting against each other. I have homies from all cultural backgrounds and love all of my brothers, black and brown. There is nothing that can stop us from creating a better future for ourselves, for our families and generations to come if we all came together," says Snoop Dogg.

This is not the superstar's first attempt to bring forth social awareness to important issues. Last year, he held a peace summit dubbed "Protect the West" to end all feuds between rap artists from the West Coast. Snoop also participated in rallies to save Stanley "Tookie" Williams, an ex-gang member on death row who spearheaded the truce between the "Bloods" and "Crips."

The highly anticipated world premiere of "Vato" will make its video debut at the end of this month on "BET's Access Granted."

Snoop Dogg  

Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

Featured Video

Hip Hop News

D.R.A.M. “Big Baby D.R.A.M.” 1 Listen Album Review

D.R.A.M.'s debut album isn't flawless but it's full of fun, love and joy. Read More
Posted about 21 hours ago by Yoh

“Rick Grimes is Dead,” According to Murs’ Latest Video

The veteran emcee capitalizes off of the most popular TV show in the country with a zombie-filled quickstrike release. Read More
Posted 21 hours ago by Brent Bradley

Joe Budden’s “Rage & The Machine” is a Reminder He’s a Great Emcee

On his latest album, Budden displays the lyrical and conceptual skills that made fans love him in the first place. Read More
Posted about 23 hours ago by Brent Bradley

Nas’ Album Isn’t Done Yet, But You Should Be Excited About It

Jay Z’s long-time A&R and the guy who signed Kanye is working on Nas’ new album—and that’s good news for everyone. Read More
Posted one day ago by Andy James

Chance The Rapper Releases “How Great” Video, But It’s Not That Great

The video serves as a reminder that no artist is perfect, and everyone has the occasional misfire. Read More
Posted one day ago by Brent Bradley

Get to Know TDE’s Lance Skiiiwalker & The True Meaning Behind “Introverted Intuition”

Lance Skiiiwalker is no longer TDE's John Doe, but an artist with a bold creative vision. Read More
Posted one day ago by Yoh
Sample Text - Sample Link




Discover the best new songs, videos, and albums added to the Booth.