SonyBMG Lauches Brand New Record Label

Posted 7 years ago by
Tags:
New York, NY -- Press Release

BMG Label Group, half of the Sony/BMG behemoth, is putting a firm foot forward in the urban music market with the creation of a new imprint called Battery Records. Intended to grow and develop young urban talent, in an age where such development is sorely lacking, Battery Records marks Sony/BMG’s unswerving dedication to music quality and breadth across all genres.

Heading the imprint is savvy industry lifer Neil Levine, most recently the head of Capitol Music Group’s urban division. Levine now assumes the title of Senior Vice President and General Manager of Battery Records, reporting to recently appointed BMG COO Ivan Gavin. Levine’s rap roots trace back over twenty years, when he formed Round The Globe Music, a marketing and promotions company aimed at championing the then-fledgling art form. He then spun that entrepreneurism into founding Penalty Records. Stops at TVT Records, Ryko, and Imperial Records would follow. Now charged with uncovering and cultivating young talent for Sony/BMG, Neil brings his ample talents to a Sony/BMG family comparably able.

Battery Records shares New York offices with Sony/BMG’s RED Marketing Group. An independent distribution arm, RED is known best for powerhouse pop and rock acts. It steps further into the spotlight with a heavy dose of urban swagger. The synergy between RED and Battery Records gives Sony/BMG a unique and enviable position in the urban sphere, allowing Levine and his staff to move within Sony/BMG’s ranks for talent. Battery’s first crop of up-and-comers spans the South: Sunny Valentine from Texas, Sir Will from Atlanta, and Nashville’s Lil’ Goonie, signed to Jive/Zomba.

Additionally, Battery welcomes established artists, still viable in the marketplace and who seek new situations that include non-traditional deal models. These innovative models, intended to revitalize the flagging music industry and promote across multiple platforms, include: touring/ merchandising arrangements and DVD releases. Other tasks under the Battery banner include releasing material from the BMG catalogue, and overseeing the early-stage development of certain acts signed to labels such as RCA's J Records or Zomba's Jive Records.

Comments

Featured Video

Hip Hop News

Why This German Copyright Case is Big News for Hip-Hop Sampling

A new court decision should serve as a powerful reminder to producers that not every sample needs to be cleared. Read More
Posted 47 minutes ago by Nathan S.

J. Cole’s Back to Making Dope Beats, What Will the New Album Sound Like?

It's been almost two years since "2014 Forest Hills Drive" - what does this behind-the-scenes clip mean for the future of new Cole music? Read More
Posted 2 hours ago by Lucas G.

I Wrote The Script for Jay Z’s “Reasonable Doubt” Gangster Movie

Reasonable Doubt plays like a movie surrounding the lifestyle of Brookyln gangster Shawn Carter, so I wrote the script. Read More
Posted 3 hours ago by Yoh

TDE Scolds Fans for Lack of ScHoolboy Q “THat Part” Support

Artists now demand that their fans become "supporters," but do you really want to turn your music into a NPR pledge drive? Read More
Posted 4 hours ago by Nathan S.

Watch Kelechi Prove He’s One Atlanta Artist You Need To Know

We invited buzzing ATL artist Kelechi up to Audiomack Studios to serve us an exclusive Bless The Booth freestyle. Read More
Posted 6 hours ago by Brendan V

Chance The Rapper & Donnie Trumpet Unleash Unreleased “Surf” Snippets

To celebrate the one-year anniversary of their acclaimed free mixtape, Trumpet has released an 11-minute mix. Read More
Posted 2 days ago by DJ Z
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.