This Week in Hype: Rapper Free Agency, How Hip-Hop Sites Make Money & More

Posted one year ago by
this-week-in-hype-dave-macli

Only three things are guaranteed in life: Death, taxes and a new "This Week in Hype" podcast every Friday. Unless I'm too busy to do the podcast, in which case it's just death and taxes.

This week, I remain amazed at Drake's popularity, try to figure out whether Chance should sign with OVO, and bring on DJBooth and Audiomack founder Dave Macli to break down how money actually gets made on the rap internets. Also, cocaine. 

Discussed This Week

* As always, shouts to Tino for that dope theme song. You should follow Tino and hear Tino’s story in full on the podcast.
* We all know Drake is a big deal. But do you really understand how big of a deal he is? 
* I dig into our new Draft Day article and try to figure out the best label home for Lupe, Chance, Danny Brown and others. 
* Dave Macli knows more about the interworkings of internets rap money than anyone I've ever met, it's what's allowed him to found both DJBooth and Audiomack. Plus, he continues to employ me, which is nice. I talk to him about how much traffic a site needs before it can even make beer money, how our relationship with Complex works (via drug dealing metaphors) and more. 
* If you're a rapper with self-esteem issues looking to send Dave internet death threats, this is his Twitter
* This week's closing track, Jeezy's new banger, "1-4 Block". 
* If you subscribe to the podcast  on iTunes I'll be your BFF. 

[Nathan S. is the managing editor of The DJBooth and a hip-hop writer. He also occasionally talks in podcast form and appears on RevoltTV. His beard is awesome. This is his Twitter.]

This Week In Hype

0 Comments

Featured In This Article

draft-day-labels-rappers-sign-to

Draft Day: What Label Should Your Favorite Rapper Sign To?

Sports and hip-hop go together like Jay Z and Jay Z' sports management company. Hip-hop is a competitive genre by design and relies on a mix of... Read More
Posted one year ago by Charles Holmes

You Might Like

Featured Video

New Features

2016-05-05-skepta-konnichiwa-album-review

Skepta “Konnichiwa” Cheat Code Album Review

Skepta is trying to become the first British rapper to truly make it in America, will his new album do it? Read More
Posted 5 hours ago by Lucas G.
2016-05-05-lil-yachty-beautiful-day-terrible

Holy Sh*t You Should Never Listen to Lil Yachty & Kylie Jenner’s “Beautiful Day”

We should all be able to agree that this song is an audio poop sandwich. Read More
Posted 6 hours ago by Nathan S.
2016-05-05-drake-views-numbers-vs-kanye-tlop

Drake’s Sales Numbers for “Views” Are Huge, Make Kanye’s “TLOP” Numbers Look Even Shadier

Drake's streaming numbers for "Views" are huge, but still make him less popular than Kanye. That can't be right - right? Read More
Posted 8 hours ago by Nathan S.
2016-05-05-afeni-shakur-new-tupac-music

Afeni Shakur’s Death May Mean a “Great Deal of Unearthed Tupac Music” is Coming

Afeni's passing puts a former heavyweight music exec in charge of Tupac's estate and confirms there's a huge vault of unreleased music. Read More
Posted 10 hours ago by Nathan S.
2016-05-04-justin-timberlake-new-music

Justin Timberlake’s Comeback Starts in Two Days, Can He Conquer R&B Again?

JT's return to music is imminent, can he kick young guys like The Weeknd and Bryson Tiller off the R&B/Pop throne he once occupied? Read More
Posted one day ago by Lucas G.
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.