If you know anything about Block McCloud, you know exactly what to expect from new single It’s Alive; heavily auto-tuned disposable party anthems! Sorry, I couldn’t help myself. In actually McCloud’s new single, making it’s world premiere on The DJBooth, is as raw and uncut as they come, starting with an instrumental from DJ Waxwork filled with ominous overtones and some classic scratching. For his part Block, who’s been a repeat guest artist on our pages but never a headliner until today, lays down rhymes that can only be ignored at your peril. The same goes for the always gritty Slaine and DC, who jump on board for guest verses that jointly resurrect some of that old school hip-hop aggression. For more music to strong to be killed, be sure to cop Block’s Four Walls album, available for digital purchase via Disturbia Music Group right now.