B.o.B - So Hard To Breathe

Posted 4 years ago
Producer:
Alex Da Kid
Album:

Fame is complicated—so complicated that, as we saw on B.o.B‘s last feature, it has the power to split you into multiple, warring personalities. Coming on the heels of schizoid hit Where Are You, new video single So Hard to Breathe finds the ATL hitmaker once again confronting the psychologically draining realities of success in the rap game. Over beatsmith Alex Da Kid‘s eclectic yet radio-ready blend of pop, light rock and hip-hop sounds, the artist offers a metaphorical take on the familiar theme, comparing himself to a giant, sea-dwelling mammal struggling to stay afloat as he weathers the stings of bloodsucking haters: “[T]he wealth attracts you haters like mosquitoes to a whale / And the water’s getting deeper so I must set out to sail.” Ultimately, though, he admits that it’s the inexorable march of time that has him buggin’; as he wistfully remarks on the back, “It’s a long way from beating pots and pans.” Nothing about B.o.B’s journey thus far has been easy but, on the bright side, the man does appear to have another hit on his hands—or have I got it twisted? Those who agree with my assessment will be able to find this Bei Maejor-penned banger and much more on Strange Clouds, set to hit record stores and online retailers May 1.

B.o.B Editors PicksHitmakerMusic VideosR And B Pop

Written by
Posted 4 years ago
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

More from B.o.B

B.o.B. - Strange Clouds Cover
Artist: B.o.B
"The first time you have sex is way more exciting than the second time. Not that the second time isn't exciting, it's just ... the initial excitement of finally having that first album…”Interesting analogy B.o.B., and... More
Posted on May 02, 2012

Featured Video

Hip Hop News

Dave East on the Intersection of Fatherhood & Hip-Hop: “I Gotta Have a Filter”

The East Harlem, New York native is now signed to Def Jam, but his approach to music is changing. Read More
Posted one hour ago by DJ Z

Young Thug is the Prince of Hip-Hop

Thugger’s role in hip-hop resembles that of the Purple One more and more each day. Read More
Posted 2 hours ago by Brent Bradley

D.R.A.M. on How Life’s Changed: “For The Next Six Months, I Have Two Free Days”

The rising star breaks down the difference between being actually busy and fake grinding on social media. Read More
Posted 3 hours ago by DJ Z

Juicy J’s “Ballin” Single “Featuring” Kanye is an Exercise in Unmet Expectations

Juicy J and Kanye on the same track is a guaranteed banger, right? Wrong. Read More
Posted 20 hours ago by DJ Z

Strange Music & Monster Energy Announce Winner of Tech N9ne’s Warrior Built Contest

The winner will be flown to Kansas City to record a new version of the indie superstar's "P.T.S.D." single. Read More
Posted 21 hours ago by DJ Z

André 3000 to Deliver Huge Co-Sign to $ilk Money on “DECEMBA” Remix

The Richmond rapper's profile is going to reach a new level on Thursday. Read More
Posted about 22 hours ago by DJ Z
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.