B.o.B - So Hard To Breathe

Posted 4 years ago
Producer:
Alex Da Kid
Album:

Fame is complicated—so complicated that, as we saw on B.o.B‘s last feature, it has the power to split you into multiple, warring personalities. Coming on the heels of schizoid hit Where Are You, new video single So Hard to Breathe finds the ATL hitmaker once again confronting the psychologically draining realities of success in the rap game. Over beatsmith Alex Da Kid‘s eclectic yet radio-ready blend of pop, light rock and hip-hop sounds, the artist offers a metaphorical take on the familiar theme, comparing himself to a giant, sea-dwelling mammal struggling to stay afloat as he weathers the stings of bloodsucking haters: “[T]he wealth attracts you haters like mosquitoes to a whale / And the water’s getting deeper so I must set out to sail.” Ultimately, though, he admits that it’s the inexorable march of time that has him buggin’; as he wistfully remarks on the back, “It’s a long way from beating pots and pans.” Nothing about B.o.B’s journey thus far has been easy but, on the bright side, the man does appear to have another hit on his hands—or have I got it twisted? Those who agree with my assessment will be able to find this Bei Maejor-penned banger and much more on Strange Clouds, set to hit record stores and online retailers May 1.

B.o.B Editors PicksHitmakerMusic VideosR And B Pop

Written by
Posted 4 years ago
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

More from B.o.B

B.o.B. - Strange Clouds Cover
Artist: B.o.B
"The first time you have sex is way more exciting than the second time. Not that the second time isn't exciting, it's just ... the initial excitement of finally having that first album…”Interesting analogy B.o.B., and... More
Posted on May 02, 2012

Featured Video

Hip Hop News

Music Video Director Hiro Murai Is Donald Glover’s Secret Weapon

Hiro Murai has made incredible music videos with Childish Gambino, now he's taking his talents to Atlanta with Donald Glover. Read More
Posted one hour ago by Yoh

Holy Sh*t You Need To Watch DJ Shadow & Run The Jewels’ “Nobody Speak” Video

The legendary producer/DJ brings out Run The Jewels for glorious, Funny Or Die-premiered visuals. Read More
Posted 2 hours ago by Brent Bradley

The DJBooth A&R Report (August, 2016)

Become familiar with the names and work of four exciting, young artists before they blow up. Read More
Posted 2 hours ago by Brendan V

French Montana Lied, “MC4” Wasn’t Pushed Back Due to Sample Clearance

Epic Records chairman and CEO L.A. Reid divulges the real reason why French will be released in October. Read More
Posted 3 hours ago by DJ Z

A De La Soul Catalog Crash Course Before “and the Anonymous Nobody…” Arrives

We look back at De La Soul's entire catalog before looking ahead to their brand new album. Read More
Posted 4 hours ago by Matteo Urella

Damn! Mickey Factz Has “600 Bars On Deck” For Upcoming Radio Appearances

Considering Mickey’s track record, you’re going to want to keep an eye out for these upcoming appearances. Read More
Posted 5 hours ago by Brent Bradley
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.