B.o.B - So Hard To Breathe

Posted 4 years ago
Alex Da Kid

Fame is complicated—so complicated that, as we saw on B.o.B‘s last feature, it has the power to split you into multiple, warring personalities. Coming on the heels of schizoid hit Where Are You, new video single So Hard to Breathe finds the ATL hitmaker once again confronting the psychologically draining realities of success in the rap game. Over beatsmith Alex Da Kid‘s eclectic yet radio-ready blend of pop, light rock and hip-hop sounds, the artist offers a metaphorical take on the familiar theme, comparing himself to a giant, sea-dwelling mammal struggling to stay afloat as he weathers the stings of bloodsucking haters: “[T]he wealth attracts you haters like mosquitoes to a whale / And the water’s getting deeper so I must set out to sail.” Ultimately, though, he admits that it’s the inexorable march of time that has him buggin’; as he wistfully remarks on the back, “It’s a long way from beating pots and pans.” Nothing about B.o.B’s journey thus far has been easy but, on the bright side, the man does appear to have another hit on his hands—or have I got it twisted? Those who agree with my assessment will be able to find this Bei Maejor-penned banger and much more on Strange Clouds, set to hit record stores and online retailers May 1.

B.o.B Editors PicksHitmakerMusic VideosR And B Pop

Written by
Posted 4 years ago
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

More from B.o.B

B.o.B. - Strange Clouds Cover
Artist: B.o.B
"The first time you have sex is way more exciting than the second time. Not that the second time isn't exciting, it's just ... the initial excitement of finally having that first album…”Interesting analogy B.o.B., and... More
Posted on May 02, 2012

Featured Video

Hip Hop News

D.R.A.M. “Big Baby D.R.A.M.” 1 Listen Album Review

D.R.A.M.'s debut album isn't flawless but it's full of fun, love and joy. Read More
Posted about 2 days ago by Yoh

“Rick Grimes is Dead,” According to Murs’ Latest Video

The veteran emcee capitalizes off of the most popular TV show in the country with a zombie-filled quickstrike release. Read More
Posted about 2 days ago by Brent Bradley

Joe Budden’s “Rage & The Machine” is a Reminder He’s a Great Emcee

On his latest album, Budden displays the lyrical and conceptual skills that made fans love him in the first place. Read More
Posted 2 days ago by Brent Bradley

Nas’ Album Isn’t Done Yet, But You Should Be Excited About It

Jay Z’s long-time A&R and the guy who signed Kanye is working on Nas’ new album—and that’s good news for everyone. Read More
Posted 2 days ago by Andy James

Chance The Rapper Releases “How Great” Video, But It’s Not That Great

The video serves as a reminder that no artist is perfect, and everyone has the occasional misfire. Read More
Posted 2 days ago by Brent Bradley

Get to Know TDE’s Lance Skiiiwalker & The True Meaning Behind “Introverted Intuition”

Lance Skiiiwalker is no longer TDE's John Doe, but an artist with a bold creative vision. Read More
Posted 2 days ago by Yoh
Sample Text - Sample Link




Discover the best new songs, videos, and albums added to the Booth.