Well Now, what do we have here? To answer my own rhetorical question, it’s a brand new promo cut from Toronto buzzmaker Camm Hunter. If you were feeling the quirky, crossover-ready vibe of last week’s S.O.B., prepare to have the Down With Webster frontman’s latest cut stuck in your head for a good long while. Producer Mighty Marty cooks up one of the most unique beats I’ve heard in a minute, mixing Twist and Shout-style buildups with a chopped “Well, b*tch” sample. Hunter echoes the instrumental’s creativity in his verses, using the aforementioned vocal snippet as material for call-and-response punchlines. Available for free download from the artist’s official site, Well Now is the first release off Camm’s forthcoming full-length, Just Saying. Keep it locked for release details on the project, as well as the latest singles.
Update: We have added the F. Paris-directed visuals for Camm Hunter’s Well Now single.