In contemporary America, kids are the targets of advertising practically from the moment they come out the womb. How does that onslaught of pro-consumer imagery affect the developing brain? Well, if I were a little more paranoid, the word “brainwashing” might spring to mind. YMCMB rhymesayer Caskey reaches a similar conclusion on Bad4Ya, a new single off his latest street album. A moody Avengerz beat backs the Orlando repper as he critically reflects on his own materialistic impulses: “Honestly, they’re rewriting my whole mainframe / It’s like I gotta purchase just so I can maintain.” Legit Looks directs the official visuals, shot at the famously ad-plastered Times Square. For Bad4Ya, previous single Show Me Some and much more, check out Caskey’s The Transient Classics LP, available in The DJBooth for free streaming and download.