Common ft. Pharrell Williams - Universal Mind Control

Posted 8 years ago
Featuring:
Producer:
Neptunes
Album:

Clearly tired of being pigeonholed as a “conscious rapper,” critically-acclaimed emcee Common is taking a new direction with his upcoming eighth studio album, Universal Mind Control (formerly titled Invincible Summer).  Choosing not to feature any Kanye West production on the new disc, the Chicago native will experiment with a club/techno sound that everyone in the industry has seemingly dug the past year or so (oh hey, Timbaland).  For the first official single, entitled Universal Mind Control, Common teams up with Pharrell Williams, and together they channel their inner Afrika Bambaataa (remember Planet Rock?).  While some might see this new approach as “selling out,” the majority of listeners should recognize hip-hop’s diversity, and consequently, Common’s true mastery of its various forms.

Common Pharrell Williams ClubHitmakerMusic Videos

Written by
Posted 8 years ago
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

More from Common

Common - Universal Mind Control Cover
Artist: Common
Some people are going to hate Common’s new album, Universal Mind Control. It won’t matter what I write. Nothing will convince them otherwise. How do you know if you’re one of these people? Just take this simple quiz: Do... More
Posted on Dec 09, 2008

Featured Video

Hip Hop News

Danny Brown “Atrocity Exhibition” 1 Listen Album Review

Danny Brown's "Atrocity Exhibition" brings one of the most unique voices and perspectives back to rap. Read More
Posted about 14 hours ago by Yoh

New Spotify Numbers Show Toronto Artists Are Running Music

Drake, Bieber and The Weeknd are putting the city on their back. Read More
Posted about 15 hours ago by Tara Mahadevan

Spread Love: How Hip-Hop is Teaching Us to Love Ourselves

A new generation of artists are attempting to teach self-love. Read More
Posted about 17 hours ago by Brent Bradley

Mighty Unhealthy: Why Hip-Hop’s Wellness is an Alarming Issue

It’s time we take a serious look at the health habits of our culture. Read More
Posted 17 hours ago by Brent Bradley

Vic Mensa Has Become the Voice for Frustrated Black Youth

The buzzing Chicago emcee encourages the youth to vote as a compliment to his more political music. Read More
Posted 18 hours ago by Tara Mahadevan

Phonte’s Brutal Honesty About Chasing Dreams & Aging in Hip-Hop

One of hip-hop's most gracefully aging emcees opens up about getting older in this current youthful generation. Read More
Posted about 20 hours ago by Yoh
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.