I’m not entirely sure how to introduce Kev Decor, because the Jersey newcomer does it all: he raps, he produces, he sings, he even directs his own visuals. On his debut feature and latest promo single, UP & UP, the artist shows us the full range of his talents. Over his own beat, an irresistibly catchy flip of Curtis Mayfield and The Impressions’ I’ve Been Trying, the artist spits a passionate account of his hustle. Though he acknowledges that the enormous pressure on his shoulders and his exhausting work regimen are beginning to wear on him, the passion in his delivery leaves no doubt as to his commitment to the grind. He takes a break from flowing to showcase his pipes on the chorus. A low-budget, but high-energy official video rounds out the package. Think Kev Decor’s headed straight to the top? Then stay tuned; this charismatic promo cut is attached to upcoming album release, Premature Kings, due out late April.