Update: We have added the Johnny J. Jones-directed visual for Elevate.
Quite often an emcee will release new material that makes every other emcee want to be better; call it the Control effect. Or maybe “the Kourvioisier effect” would be more apropos because, after listening the rhymesayer’s latest effort, a DJBooth-exclusive world premiere, the competition will definitely feel the need to Elevate their game. Speaking of elevation, Dre Rubio‘s beat sounds like it was created somewhere up among the clouds; it has a floating, airy vibe thanks to the producer’s use of staggered strings. In contrast to the fluffy beat, Kourvioisier’s voice is crisp and deep-pitched, but his fluid delivery helps bridge the tonal gap. Elevate is the first single off Kourvioisier’s forthcoming project, The Critique, due out later this year.