While overnight success stories do happen on occasion, if you’re serious about making it in the music industry, there’s no substitute for Hard Work. MadKem, for one, has his nose pressed so firmly to the grindstone that I’m surprised he even has a nose anymore. On the latest single off his forthcoming full-length, the Soulspazm/Elementality signee depicts himself as a modern-day Atlas, carrying the rest of the game on his shoulders. Unappreciated as he may often feel, though, he’s going to keep busting his ass till he gets the shine he deserves. DroP Beats provides an upbeat, sampled instrumental to back the emcee’s bars. Kola La Vie is scheduled to drop at an as yet unscheduled date this spring, following its release in a truncated, digital EP version on February 19.