Since Chingy’s new single, Fly Like Me, has been slow to receive spins, and Nelly’s new album Brass Knuckles will remain shelved until after the holidays, it is clear the ‘Lou needs some new blood. Here to lend a hand is Midwest-native, M.C (and no he didn’t forget to give himself a rap name). Reppin’ the North side of St. Louis, the young artist brings an energetic swagger on the new record, I’m Cool, produced by the Heart Break Kid. Featured on the recently-released mixtape, Welcome To Rich City, M.C has a bounce in his step that is reminiscent of both Chingy and Nelly when both artists first jumped into the national spotlight. M.C is clearly cool; is he also long-lasting?