Update: Click “Watch Now” above to view OnCue’s Adam Ross-directed “Rich Kid” video.
Some Rich Kids got gifted BMVs on their 16th birthday, but I had to work at the local sub shop for two summers just to buy my own used Pontiac. But they say poverty breeds creativity, which might go a long way towards explaining why
OnCue’s music is do dope. The latest release from the young raspy-voices phenom, Rich Kid finds Cuey grabbing frequent production partners Brandon Duvall and CJ Luzi for a hard driving beat that pairs pounding percussion with lighter synths – call it rebellious aspirational music. Vocally OnCue is as honest and versatile as ever, pairing autobiographical verses (“my mom kept arguing, wishin that I got that diploma / but f**k that sh*t, I wanna get rich”) with a supremely catchy hook that no doubt has live show audiences in mind. If you’re listening to this one while crashing on a friend’s couch, congrats – you just found your new anthem. While Rich Kid isn’t attached to a larger project, for more from the poor-kid-turned-rich-man be sure to check out Cuey’s previous album Can’t Wait, available now.