Jeff Chery - Frame It

Posted 7 years ago
Producer:
The Hit Circle
Album:
Going Against the Grain

As Weezy proved with A Milli, a grimy, lyrically-driven record that trades the traditional hook for odd vocal samples repeated ad infinitum can be an insanely catchy, chart-smashing hit.  Judging by his second Booth feature, Pay$0z has taken this lesson to heart.  Frame It finds the Brooklyn emcee spitting one uninterrupted, free-association verse brimming with borderline nonsensical but frequently hilarious punchlines (“If you say I’m not hot, you’re lyin’/ N*gga I’m on over-steam like two ions), and non sequitur pop culture references.  On the production tip, The Hit Circle fills the cut with lurching percussion and distorted synths, as well as a repeated noise that I can only describe as the sound of an angry cat rolling across a Casio keyboard. The result (at least to my ears) is pretty damned catchy.  Pay$0z’ debut LP, Against the Grain, doesn’t drop till April, but DJBooth readers can look forward to his contribution to our exclusive freestyle series later this month.

Jeff Chery

Written by
Posted 7 years ago
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