The second R&B singer signed to T.I.’s Grand Hustle, Rashad knows that the first rule of marketing is to Tell ‘Em What They Wanna Hear. With that in mind, he decides to spend a day spitting game to all the females, telling each of them he’s looking for a wife and wants to be the father of their kids. Grand Hustle‘s dynamic duo of T.I. and Young Dro help enhance the pimp mode, but it’s Rashad’s simplistic snap-beat (a la ColliPark, circa ‘05) that gives Tell ‘Em What They Wanna Hear a good shot at the Billboard charts. Tell ‘Em was first heard on Grand Hustle’s In Da Streetz Volume 4 compilation in December of ‘06, but is now the first single off Rashad’s debut album Detroit Love Affair, set to be released sometime this year.