StartYourOwnRebellion ft. J. Cole - Let it Go
It’s an age old dilemma for a relatively unknown artist. Get a major feature on your song and the world will pay attention, but then you risk becoming outshone on your own song, causing the populace to refer to you as “oh yeah, that group that did that song with Major Star that one time.” Example: the deeply conceptual and futurists StartYourOwnRebellion and their latest release Let It Go, where the group debut solidly with a song threading vocal influences from 50 Cent, Drake, and Pusha T (don’t mind my ears today, I’m hearing the smallest things). Even the production sets SYOR on a unique path as Canei Finch ties in sweet electro-acoustics into a hip-hop beat that wins. What (slightly) bothers me is guest emcee J. Cole. On Let It Go he seems to compete with the crew that he has signed to his label (Dreamville), making this as much as his own song as it is SYOR’s. Or maybe I’m making too much of a guest feature? Either way, I’m looking forward to checking out SYOR’s album LP3020, available across the net right now.