XV - Gettin’ BiZzy
Being Mr. “Wait, how isn’t that dude signed!?” is nice, but it can only last so long. While XV’s built a fiercely loyal fanbase around his innovative lyrical and creative style (see his last feature T.A.L.K.) so far the labels have yet to hop on the Vizzy bandwagon, largely I suspect because they’re not sure how to market him. Enter Gettin’ BiZzy, the new, radio-ready single cut from the young Kansas emcee. Featuring a club-ish-esque beat from constant production partner Seven, BiZzy is definitely not your average XV track, even if his flow is (thankfully) as swag-free and pop-culture reference heavy as always: what other rapper works John Locke and Lost references into his rhymes? While I’m frankly skeptical that this track can find a home on radio (the hook needs help), it should prove to labels that XV’s capable of making music that appeals to the masses, and that might prove to be just as valuable. BiZzy is the first leak of XV’s long-awaited new project Vizzy Zone, presented by LRG, which is finally set to drop in August. Get ‘em Vizzy.