Hershal Pandya is a Toronto-based writer with bylines on popular outlets like Vulture, DJBooth, and Pigeons & Planes, among others. Hershal almost signed to Roc-A-Fella Records off the strength of the "freestyles" he used to compose in AOL Instant Messenger chats, was two inches short of making the NBA, and will argue with anyone who says he's delusional. For more historically accurate tidbits like these, feel free to follow him on Twitter.
Moël Is Bringing Traditional Ethiopian Music To Toronto’s R&B Scene: Interview
Toronto R&B artist Moël speaks with Audiomack about expanding the traditional Ethiopian sound into the city's R&B scene.
SANNI Is Finally Where He’s Supposed to Be: Interview
After working at a call center in Texas, the R&B artist realized life had bigger plans for him. SANNI breaks it all down for Audiomack.
Finding the Right Distribution and Label Partner for You
Even if their music is easily accessible, artists still need a way to stand out from the pack.
How Influencer Marketing Became the Modern Era Co-Sign
Musicians can‘t merely collide with content creators at random in the hopes that their respective audiences will respond.
Imagining How 7 Rappers Will Reference COVID-19 in Their Music
The question is not whether Big Sean is going to shoehorn a bunch of awkward coronavirus-centric similes into his lyrics; the question is how many.
dvsn‘s ‘A Muse In Her Feelings’ 1 Listen Album Review
“A resounding success.”
Meet Giveon, the Rising Star Featured on Drake’s “Chicago Freestyle“
We sat down with the Epic Records recording artist to discuss his leap from songwriter to recording artist, modern R&B, and his forthcoming EP.
When Rappers Recreate the Recipes of Their Biggest Hits
Here are five noteworthy examples of rappers running back the formulas of their biggest hits.
Dr. Dre’s Immeasurable Influence: ‘2001’ 20 Years Later
The success of Dr. Dre’s ‘2001’ was hardly guaranteed.
Emotional Oranges Create a Retouched Photograph on ‘The Juice Vol. II’: Review
The actual music on ‘The Juice Vol. II’ is good—great, even. It just feels over-produced.
Gallant Constructs a Shrine to His Dazzling Voice on ‘Sweet Insomnia’
On 'Sweet Insomnia,' Gallant constructs a body of work tailored entirely around his greatest strength: his voice.
Post Malone Optimizes the Algorithm on ‘Hollywood’s Bleeding’
Malone makes the most of his pliable vocal tone, pop-sensibilities, and curatorial ear while downplaying his greatest weakness: himself.
5 Emerging R&B Artists You Need to Hear: September 2019
Five more must-hear R&B artists.
bLAck pARty ‘Endless Summer’ Cheat Code Album Review
bLAck pARty’s ‘Endless Summer’ is a celestial mood board, unique to his idiosyncratic sensibilities.
Music Writing Versus Music Fandom: My Irreconcilable Struggle
You have to listen to understand.
R&B Radar: 5 Emerging Artists You Need to Hear for July 2019
Five more must-hear R&B artists.
What If the Movie ‘Yesterday’ Was About Rappers Instead of The Beatles?
The licensing checks are a bit more reasonable.
How Accessibility Ruined Behind-the-Scenes Hip-Hop Content
The greatest behind-the-scenes content preserves fantasy without doing a disservice to creators.
Lil Nas X Runs Into a Wall on Debut '7 EP': Cheat Code Review
'7 EP' is a collection of eight unfocused songs engineered to recreate the crossover genre success of "Old Town Road."
Where Does Drake Fit into Toronto's Magical Moment?
The risks of Drake becoming Toronto’s de facto ambassador are clear.
5 Emerging R&B Artists You Need to Hear for June 2019
Even more must-hear R&B acts.
You Can Now Hire a Famous Rapper for Less Than $50
Shout out to Snoop Dogg for reassuring Janine that she should feel entitled to groom her pubic hair however she chooses.
Emotional Oranges Embrace Ambiguity on 'The Juice: Vol. 1': Review
"You’ll find yourself drawn into the Emotional Oranges universe."
In Hip-Hop, Is All Publicity Actually Good Publicity?
There's little cause to celebrate not being pigeonholed if no one knows who you are.
How Vocal Health Impacts the Livelihoods of Touring Performers
Touring performers should treat their voices the way professional athletes treat their bodies, but many of them don't until it's too late.
5 Emerging Artists You Need to Hear, April 2019: R&B Radar
We've found your new favorite R&B act.
Lil Dicky’s "Earth" Is Impressive in Scale, but Awful in Execution
I did my part to contribute to the cause.
Omar Apollo Makes Bold Strides Forward on 'Friends': Review
Omar Apollo chooses to be a new kind of pop star on 'Friends.'