Artists, Stop Looking for a Manager—the Good Ones Will Find You
I’m going to tell you something you probably don’t want to hear.
Mark Tavern is an artist manager, consultant, educator, administrator, and arts advocate with more than twenty years of music business experience. In addition to running his own management company, Tavern currently teaches music business at LaGuardia Community College and before that, at the Institute of Audio Research. Prior to 2012, he worked at major record companies including Universal Music Group, SONY Music Entertainment, and BMG Entertainment, taking part in more than 200 recordings, a dozen Broadway cast albums, and numerous reissue projects, including the GRAMMY®-winning 24-CD box set The Duke Ellington Centennial Edition. For more information and insider tips about the music business, visit his website.