Nike, Just Do It...
McDonald's, I'm Loving It...
Subway, Eat Fresh...
A great tagline can do wonders for your product. Sure, everyone already knows Nike, Subway, and McDonald's, but just hearing people say "I'm Loving It" over and over is an amazing business plug; no advertising, no social media team, just old school word of mouth. When you see the sink was left on, you know it was The Wet Bandits. When you hear "Just Do It" you immediately think of MJ flying through the air rocking some Jordans. The tagline sells itself. Love it or hate it, a tagline can burn itself into your brain, thereby ensuring the product, too, is constantly on your mind. Kind of scary, isn't it?
Well, taglines don't just sell McGriddles and Jordans, in rap, they can be an amazing tool for producers.
Producers are often overlooked and uncredited. When you send out a beat, you have little to no control over what happens to it. Someone could very well use it without giving you credit, or even worse, claim it as their own. One way producers can prevent this from happening is through a drop. Adding a catchy little snippet at the beginning is like a watermark, it ensures everyone knows who the beat belongs to. Plus, like a catchy slogan, it can be used to create a brand.
The average listener probably doesn't think about where a beat comes from or who makes it, but I bet they say, "Mustard on the beat, hoe!" 20 times a day, because every time a DJ Mustard song plays on the radio—aka all the time—they hear it. It's subconscious and subtle, but eventually, it gets stuck in your brain. Whether it be by name or by tag, drops are a great way for producers to get their name out to the people.
The average listener may not care, but we've proven time and time again, we are not a bunch of average listeners over here. We are borderline obsessive rap nerds who spend their days digging up Simpsons rap references and producer drops. So for this Absurdly Detailed Investigation, we compiled a list of 27 of the most famous, quotable producer drops for your rap nerd pleasure. Rather than Buzzfeeding it the fuck out, adding 1990's gifs and making you click 800 times, we put them in a simple list and even provided a few examples in case you aren't familiar or just want to hear La Musica de Harry Fraud for the billionth time.
Drop: You Are Now Listening To Araab Muzik
Example: "Blow Ya Smoke"
Producer: The Alchemist
Producer: Tha Bizness
Drop: The Bizness
Example: "Catch This Flight"
Producer: Clinton Sparks
Drop: Get Familiar
Example: Get Familiar Drop
Producer: DJ Clue
Example: Cluemanati drop
Producer: Gangsta Grillz (DJ Drama, also)
Drop: Gangsta grizzillz
Example: "No Other"
Producer: Honorable C Note
Drop: The Honorable C Note (female voice)
Example: "Start Pimpin"
Producer: J.U.S.T.I.C.E League
Drop: Justice League
Example: "Oil Money Gang"
Producer: Kane Beatz
Drop: Kane is in the building, n***a
Example: "The Day It All Changed"
Producer (?): DJ Khaled
Drop: We da besssssst
Example: "All I Do Is Win"
Drop: (The beginning of the song is looped four times.)
Example: How to write song intros
Producer (DJ): Trapaholics
Drop: Damn son where did you find this?
Example: "Me" (Again)
Closing Thoughts (Questions)
Phew. That was actually hard work. Believe it or not, it's not always easy to find these.
Anyhow, here are some things I learned or questions that came up with on my journey into the world of producer drops...
- I wonder what role, if any, labels have in these drop decisions. I doubt some Warner exec wants Metro Boomin Want Some More on that new hit single. Do they have some sort of agreement? Is it the artist's choice? Does the producer have any rightful claim to keeping the drop in there?
- Who was the first producer to ever use a name drop?
- Pharrell's "drop" isn't exactly a tag, but it's not a coincidence a vast majority of his beats start off the same way. It's definitely his version of a tag—or maybe more of a calling card.
- Fun Fact: Cardo's Cardo Got Wings, came from an Xbox live chat. Cardo indeed had some wings, let the group know, and the rest is history.
- Fun Fact # 2: Metro Boomin's tag is also food related. After a long recording session, they went to Waffle House, and of course, Metro Boomin wanted more. Seriously. We interviewed him about it.
- I wonder who voices these drops? Like, who is the Statik Selektah girl? Is she the same person who did The Honorable C Note?
- Trying to describe some of the sounds is a true test of poetic mettle.
- Speaking of Lex, his drop has to be the most subtle. I mean, if you didn't know that was a drop, I don't think you would notice it. It's like an artist signature on a painting, sometimes you have to look closely.
- What is the most famous drop? Right now we have to give it to Mike WiLL, right? Or maybe it's DJ Mustard.
- Who has the best drop? Personally, I think it's La musica de Harry Fraud.
- I'm sure we are missing a few (hundred) so please feel free to let us know and we will make the necessary changes; let's get every god damn drop ever on this list. We'll need your help!
So there you have it DJBooth Nation, a deep investigation into something you probably didn't care enough to investigate yourself. That's why we are here, to leave no Porn Star music video or producer drop stone unturned. Just doing the lords work. The more you know.