Kendrick Lamar really is King.
According to Top Dawg Entertainment CEO, Anthony Tiffith, Lamar's new album, To Pimp A Butterfly, now holds the worldwide, single day record for most streamed album.
The previous single day record (6.8 million streams) was held for less than a month by Drake's If You're Reading This It's Too Late, which similar to Kendrick's album was sprung on the net without warning. It's a particularly impressive feat considering the rollout for Kendrick's album was so haphazard, with Tiffith also previously complaining that Interscope released the project to iTunes accidentally. Drake's If You're Reading this still holds the top spot for most album streams in a week with 15.8 million, only time will tell if Kendrick will also be able to claim that record as his own.
So, how long until a new artist breaks King Kendrick's record crown? Let's ask Kanye.
[By DJ Z, aka @DJBooth.]