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Kendrick Lamar's 'To Pimp A Butterfly' Breaks Spotify Streaming Record

Wowzers.
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Kendrick Lamar really is King.

Kendrick's new album, To Pimp A Butterfly, now holds the worldwide, single-day record for the most streamed album, according to TDE CEO, Anthony Tiffith.

The previous single-day record (6.8 million streams) was held for less than a month by Drake's If You're Reading This It's Too Late, which similar to Kendrick's album was sprung on the net without warning. It's a particularly impressive feat considering the rollout of Kendrick's album was so haphazard, with Tiffith also previously complaining that Interscope released the project to iTunes accidentally. 

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Drake's If You're Reading this still holds the top spot for most album streams in a week with 15.8 million, only time will tell if Kendrick will also be able to claim that record as his own. 

So, how long until a new artist breaks King Kendrick's record crown? Let's ask Kanye.

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