Remember when we reported on Tuesday, that Kendrick Lamar broke Drake's worldwide, single day record for most streamed album?
24 hours later that record has been broken.
According to TDE President Punch, To Pimp A Butterfly, which was streamed 9.6 million times on Monday, racked up an additional, record breaking 9.8 million streams on Tuesday.
Racking up nearly 20 million album streams in 48 hours is extremely impressive, as are the 350-375k physical copies that King Kendrick is estimated to sell in his first week.
Will Kendrick keep the momentum going and break his own record a second straight day? If the yams have anything to say about it...