
JAY Z would like you to know that TIDAL is “doing just fine.”
Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month. #TidalFacts
— Mr. Carter (@sc) April 26, 2015
Over the past three weeks, the artist-owned streaming service has dealt with a barrage of criticisms, even being labeled as an outright “failure.” The company’s CEO and 25 other staff members were recently fired, and the TIDAL app has dropped out of the Top 700 at the iPhone app store, while its competitors Spotify and Pandora remain in the Top 5. On Sunday afternoon, the public face of the company took to Twitter to fire back at critics and set the record straight about what he claims is misinformation about TIDAL.
The iTunes Store wasn't built in a day. It took Spotify 9 years to be successful…
— Mr. Carter (@sc) April 26, 2015
We are here for the long haul. Please give us a chance to grow & get better. #TidalFacts
— Mr. Carter (@sc) April 26, 2015
There are many big companies that are spending millions on a smear campaign. We are not anti-anyone, we are pro-artist & fan. #TidalFacts
— Mr. Carter (@sc) April 26, 2015
We made Tidal for fans. We have more than just music. We have video, exclusive concerts, tickets for events early, live sports!…
— Mr. Carter (@sc) April 26, 2015
….Tidal is where artists can give their fans more without the middlemen. #TidalFacts
— Mr. Carter (@sc) April 26, 2015
Indie artists who want to work directly w/ us keep 100% of their music. "If you don't want the CEOs all in the videos" haa #tidalfacts
— Mr. Carter (@sc) April 26, 2015
Tidal pays 75% royalty rate to ALL artists, writers and producers – not just the founding members on stage.
— Mr. Carter (@sc) April 26, 2015
Rich getting richer? Equity values… YouTube $390 billion. Apple $760 billion. Spotify $8 billion. Tidal $60 million. #TidalFacts
— Mr. Carter (@sc) April 26, 2015
Our actions will speak louder than words. We made Tidal to bring people the best experiences…
— Mr. Carter (@sc) April 26, 2015
and to help artists give that to their fans over and over again…
— Mr. Carter (@sc) April 26, 2015
The most interesting take away from Hov’s barrage of Tweets is that he felt compelled to go on the defensive in the first place. As Jay admitted himself though, at the end of the day, actions will speak louder than words. Right, Kanye?
As for all the numbers Jay offered up? If the 770,000 subscriber sign-ups in one month is accurate that’s an incredible success. By comparison, Spotify, which is currently the world’s biggest music streaming platform, has been around for six years and has approximately 15 million paid subscribers. Beats Music, which launched a year ago, has approximately 150K subscribers. In that context, for TIDAL to crush Beats Music and rack up nearly one million paid subscribers in less than a month is extraordinary, but questions remain. TIDAL was launched in Sweden and Norway in 2014, how many of those subscribers came before the service’s more recent, high-profile public launch? Is that 770K number counting free trial sign-ups? If so, how many of those people will later cancel?
Only time will tell if JAY’s continuing battle for TIDAL’s success will make a difference for the newly-relaunched, young company, but it’s clear that Jay is ready to put up a fight to ensure he’s isn’t knocked out before the second round.

