Skip to main content

Reports: Apple to Announce Streaming Service With Drake as DJ

Apple's streaming service is on the way, reportedly complete with a Drake DJ gig. Is Tidal in trouble?

According to a recent story in the Wall Street Journal, Apple will finally announce its much rumored streaming service next week.  

Once upon a time, Apple revolutionized the music industry by offering the first large, legal outlet to purchase digital music and offering the now-ubquitous option to buy one single at a time instead of entire albums. Fast forward to 2015 and streaming is the norm while digital downloading has fallen sharply and Apple has watched companies like Spotify and Pandora, and more recently Tidal, prosper by recognizing a consumer desire to listen to their music without downloading. Apple will be playing catch up and entering an already crowded space, but as they are Apple, they're sure to be strong contenders from the jump.

According to reports, Apple plans to release the service next month at their developer's conference. The service will cost consumers $10 a month and include unlimited listening, though unlike some of its competitors, Apple will not offer any ad-supported, free tier. Multiple stories contend that Apple heavily pursued a free-streaming option, but was so far unable to reach a deal with the labels. In addition, iTunes Radio will be recieving an upgrade with the addition of exclusive content, curated channels and DJs and hosts, including Dr. Dre. Apple is also reportedly pursueing Drake and Pharrell as a DJs, which might help explain why Drizzy pulled out of a deal with Tidal and Jay Z

Scroll to Continue



T.I Blaze Is Creating a New Lane in Nigerian Street-Pop

The fast-rising Nigerian star is creating a new lane in street-pop. He breaks down his success for Audiomack World.


ROLE MODEL Searches for Peace in Perfection

Pop singer-songwriter ROLE MODEL finds peace in his perfectionism, leading to his debut album, Rx. He breaks down his process for Audiomack World.


5 Songs You Need to Hear: Best of the Week

Bad Bunny, AJ Tracey, Stonebwoy, Rot Ken, and Kenyon Dixon delivered the best new songs this week.

So what does this all mean for the competition? While Spotify and Pandora can't be happy about another heavyweight contender in the ring, they're well established and already have a tight grip on consumers, thanks in large part to their free streaming option. As for Tidal, it's way too early to say definitively, but the last thing Tidal needs is another streaming service at half the price and the built in advantage of packaging the streaming services with the millions of iPhones and other Apple products on the market. If users are able to use only Apple for their downloading, streaming and playback needs it creates an enticing "one-stop shop" for all music needs.

There are some hurdles remaining for Apple. It's unclear if Apple will be able to secure the necessary licensing deals in time for the launch, although Jimmy Iovine's presence should certainly help. We have to imagine Iovine's connections and leverage with labels and artists are a primary reason Apple purchased Beats by Dre.  

All in all, this is hardly a surprising move from Apple. Streaming is the present and the forseeable future, and it's obvious this was the company's long-term plan for some time. They have their work cut out for them, but as a consumer it's great to see so many entrants into the race. More competition equals better products and lower prices. Whether you're using Apple, Spotify, Tidal, Pandora, SoundCloud, AudioMack, GooglePlay or any other service, the fact that all of them are competing against each other means we all win. Digital fingers crossed. 

[By Brendan Varan. He wonders if he's the only person who still downloads music. Follow him on Twitter.]



Report: TIDAL Struggling to Pay Indie Labels, Apple Talks Make Sense

The Jay Z-owned streaming service isn't providing streaming reports and payment to some indie labels.


Eminem Will Be First Interview on Apple Music's Beats 1 Station

Apple turns to the Rap God in their big to win the streaming wars.


Estimates Say Apple Music Will Have 3 Million Subscribers, is Apple in Trouble?

Users are fleeing the streaming service as its free trial period ends.


Apple Music Attracts Over 11 Million Users During Trial Period

Apple Music's trial period is attracting millions of subscribers, but will they stay?


Drake's "Views" Becomes First Album to Achieve 1 Billion Streams on Apple Music

In the event you needed further proof that Drake is one of the most popular artists in the world.


Dr. Dre's "Compton" Racks Up 25 Million Streams on Apple Music in One Week

Dr. Dre's return does big numbers, already one of the most popular albums of the year.