The #FutureHive was out in full support for the opening week for Future's latest masterpiece album,DS2. The album moved 147,000 equivalent album units (121,000 in traditional unit sales) for the week ending July 23, good enough to give Future his first No. 1 album on the Billboard 200 chart (via Billboard). For comparison, this puts DS2 just ahead of A$AP Rocky's A.L.L.A. (146,000) and behind only Drake, Kendrick, Meek and Big Sean (in that order) for highest selling hip-hop album of 2015. Yup.
Not too bad for an album that was announced only a week prior to its release, and one that basically gives the middle finger to anyone hoping for radio-friendly tracks. It's biggest single, the anti-grammar turn-up ode, peaked at only No. 11 on the Hot Rap Songs chart. The album marked Future's best week of sales in his career, beating out his previous high of 53k units set by last year's Honest. All in all, it's been a crazy couple of weeks for the Atlanta hitmaker, as in addition to his No. 1 album he also debuted a high-profile documentary and launched a four-city surprise concert series that caused such a stir in California that the riot police had to intervene.
So where does Future go from here? Is this the climax to mildly successful career, propelled mostly as of late by the social media hype machine? More likely, this is the beginning of a new age for Future Hendrix. The last couple weeks have shined an immense spotlight on the triple threat, and the exposure has never been greater for an artist who's already seen plenty of success with singles. At this point and considering his rapidly increasing fanbase, it will be interesting whether he chooses to continue on his current path of championing the drug-addled street pharoah, or return at least partially to his former radio-ready ballad prowess ("Turn On The Lights," "Honest," "I Won"). Will his next album do even better with a few more nationally recognized hits on the tracklist, or was his shunning of commercial appeal the biggest reason for DS2's heavy support? Only time will tell, but Future should take a minute to enjoy the achievement before heading back in for more Percocet and strippers.
[By Brendan Varan. He just took a piss and he seen codeine coming out. Follow him on Twitter.]