A$AP Rocky's "Everyday" Video Brings a Strange, 'Hip-Hop Hollywood Story' to Life - DJBooth

A$AP Rocky's "Everyday" Video Brings a Strange, 'Hip-Hop Hollywood Story' to Life

A$AP Rocky offers a glimpse into his future on the quite surreal, star-studded visuals for "Everyday."
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A$AP Rocky has unveiled the latest set of visuals from At.Long.Last.A$AP, and it's definitely a must-watch. Emmanuel Cossu and Fleur & Manu handle directorial duties for "Everyday," the standout second single from the album, a collaboration with the unlikely trio of Rod Stewart, Miguel and Mark Ronson.

Debuted via Apple Music, the video tells "A Hip-Hop Hollywood Story" that appears to be told in reverse order, beginning with Rocky's (at least I'm pretty sure it's Rocky) death in a pool and unfolding into a life of excess and superstardom which lead to his eventual passing.

While not quite as trippy as Rocky's last visual effort, the video is very surreal. Rod Stewart, Miguel and Mark Ronson all make appearances in the video, in addition to cameos from the likes of OG Maco, Ian Connor and other members of the A$AP Mob. A captivating watch indeed, and one that tells a sobering story about the life of an artist, from starting off as just another kid trying to make it, to hitting it big and being on top of the world before gradually falling into a state of loneliness and longing for the past. 

A$AP Rocky begins his tour with Tyler, The Creator on September 19.

[By Brendan Varan. He's going to stay out of that pool for a bit. Follow him on Twitter.]

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