Music Executives: TIDAL Will Come Crashing Down Within 1 Year

Most of the top execs in music have the ship sinking sometime in the next year.

It was all good just a week ago...

Remember when TIDAL was going to change the streaming industry forever? Well, as it turns out the company isn't doing too well. Since JAY Z purchased the company in March for $56 million, TIDAL has faced criticism on a number of fronts, and thanks to a recent poll of top music executives by Billboard, it's clear that the powers that be in the music industry don't believe it will last much longer.

The poll collected opinions from over 50 execs, revealing that a staggering 71% of individuals believe TIDAL will fail in "one year or less." Yikes.



Amindi Won’t Be Boxed In

Rapper and singer Amindi refuses to be boxed in. She breaks down her new EP, 'Nice,' for Audiomack.


Brasstracks Is Back Indie—Now What?

Brasstracks are back indie. One half of the duo breaks down their split from Capitol for Audiomack.


Lil Nas X, Lil Tecca, & Alina Baraz: Best of the Week

Lil Nas X, Lil Tecca, Alina Baraz, and more, all had the best new songs on Audiomack this week.

The report comes just months after Hov publicly stated that the company was "doing just fine." Earlier this month, Tidal saw two executives exit the company, following the departure of interim CEO Peter Tonstad, who helmed the company for only three months following his predecessor's outing earlier this year. The company's chaotic state of management only worsens its quickly declining public perception, which also counts its star-studded PR disaster of a launch and lack of consumer interest for higher-priced, lossless quality subscriptions among its contributing factors.

If the end is truly near for TIDAL, let me be the first to say it was (not really) a pleasure to know them during the course of my brief, 30-day trial period. You were the new kid in school who showed up and had everyone talking about your expensive clothes and your address book of famous people's phone numbers. Unfortunately, once the novelty wore off everyone realized you were pretty much like everyone else, only much more cocky and self-absorbed. 

Not a good look.



Kanye Is Right: Apple Music vs TIDAL Is “Bullshit”

Kanye is tired of this “bullshit” streaming war, and so are we.


Report: TIDAL Lost $28 Million in 2015, Received 100 Payment Defaults in Past 17 Months

Jay's streaming service has had a huge year for exclusives, but will they be enough to keep the ship afloat?


My Life Is a Lie: TIDAL Has Been Inflating Subscriber Numbers

What’s next? Are you going to tell me 'Love & Hip Hop' is scripted?


Ride Slow: Music's 80 Year Marriage to Cars

80 years ago the first car radio was invented and since then vehicles have been central to the music that moves us.


Why Literally Anyone Will Be Able to Make Hip-Hop Music In 20 Years

Technology is quickly cutting out the middleman of musical know-how.


A New JAY-Z Album Is (Probably) Coming

At 47 years of age and with 12 solo albums under his belt, how much rapping does Hov have left in him?