If you've been paying attention to the flourishing Atlanta hip-hop movement for the last few years, you're likely familiar with Southside.
The producer, who's stage name is derived from the Atlanta neighborhood where he was raised, has worked with some of the biggest names in hip-hop, including Waka Flocka, Big Sean, 2 Chainz, Meek Mill and Gucci Mane. He's also the co-founder of production group 808 Mafia, has collected plaques for his work with Kanye West and Jay Z on Watch The Throne and more recently been a huge contributor in the recent surge of success by Future, producing or co-producing most of both 56 Nights and DS2.
Southside came through our DJBooth office at Audiomack Studios to sit down with us and discuss some of his biggest records and what it's like working with some of the most popular artists in the game (in addition to rapping over his own beat for an exclusive "Commas" remix). First, we had to touch on 56 Nights, which, save for one track by Tarantino, was fully produced by Southside. Interestingly enough, he says he made the entire project's worth of beats in one night. Yes, one night. They were not even originally intended for Future, though we know now what they were eventually used for.
Recently, a lot of discussion has centered on the falling-out between Southside and former frequent collaborator TM88. Southside took the opportunity to confirm to us that rumored collaborative records such as Young Thug's "Danny Glover" and Future and Rocko's "Chosen One" were actually produced solely by himself. But don't start thinking there's any beef. He's sure to call TM88 "his own monster," saying "That's my boy. We get into it, we butt heads but that's my brother for life."
Southside also recently worked with Travi$ Scott for his debut Rodeo album, even living with Travi$ for a couple months out in L.A. and they worked on crafting an album many expect will catapult Scott into true a true superstar. As you would expect, some crazy shit went on at the Scott residence. Let's just say one party involved helicopters.
As I alluded to earlier, Southside worked with Kanye West and Jay Z on Watch The Throne, collecting plaques for his work on "Illest Motherfucker Alive." We were surprised to find out where those plaques currently reside, though the producer made it clear that while he has all the respect in the world for Jay and Ye, his focus is on the future, and achieving similar success with artists that don't have such universally acclaimed names.
With the Atlanta - and more specifically, the Southside/808 Mafia - sound becoming more ubiquitous with every smash single, it's likely you're only going to hear more of Southside's name and signature drop moving forward. Next time you see his name attached to a record, expect that there is a good chance it will be flooding the streets.
[By Brendan Varan. He thinks 56 Nights crazy. Follow him on Twitter.]