If you were a New Yorker who loved hip-hop in the ‘90s, Stretch & Bobbito’s radio show meant something major to you.
It was a show that earned its legendary status by kicking off many a rap career, including Jay Z, Nas, Busta Rhymes and more, and now their story is being told in the upcoming documentary, Radio That Changed Lives.
Whether you heard the shows live or went back on YouTube to listen, any hip-hop head should know that rappers loved to freestyle on Stretch and Bobbito's show. Rap icons like AZ, Common, Cam’ron, DMX and more all dropped bars over random instrumentals, with perhaphs the most memorable performance coming from Big L and Jay Z’s on their 1995 freestyle. When you make the case for Big L as an all-time lyricist, the first song you're pulling up is that freestyle. It's one of those rare moments in time where Jay clearly takes second place.
With a history so deeply embedded into hip-hop, we've long needed a documentary on Stretch & Bobbito that showcased their careers and the contributions to the industry, and now that dream has become a reality. It all started with a successfully funded Kickstarter campaign earlier this year, and now has transformed into a full-length doc that’ll be released this fall.
The recently revealed trailer is simply magnificent. [Note: it can only be viewed on Vimeo.] It features almost all the notable names that were involved with Stretch & Bobbito’s show, including rare appearances from Eminem and Jay Z themselves. It's amazing to watch all of these hugely popular artists listen to their old freestyles on a cassette player, hearing their reactions is something they’re saving for the full 95 minute film.
Having this documentary will be awesome both for people who grew up listening to Stretch & Bobbito and for those who weren’t old enough to experience the era in live time. It’s important to honor the legacies of those who played a role within our industry, and these two are deserving. Stretch & Bobbito’s Radio That Changed Lives will be available on October 22. Pre-order through Vimeo now.
[By Sermon, the last thing you want from him is a fair one. This is his Twitter.]