A partnership with Apple Music, two retail mixtapes - If You’re Reading This It’s Too Late and What A Time To Be Alive with Future - and a host of popular, loose singles have made this a huge year for Drake, and he's racking up career accomplishments accordingly.
Thanks to his team up with Future, their collaborative project has pushed Drake through another huge milestone in his career.
The OVO founder is now one of only four artists/acts to ever have 100 or more Billboard Hot 100 hits, joining Elvis Presley (108), mentor Lil Wayne (127), and the TV show Glee (207) while surpassing The Beatles in the process. Having eight of the 11 songs on What A Time To Be Alive hit the charts helped him get into this super-exclusive 100 club.
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At the start of 2015, this might not have been the year that Drake envisioned. The whole Cash Money fiasco became public and could have derailed his initial plans for Views From The 6, but rather than appear as a hostage, he found a way around the system through two successful retail tapes and a huge deal with Apple Music. About 11 months ago, DJBooth wrote about the 72 records that Drizzy had charted on Billboard's Hot 100. Less than than a year later, he’s tacked on 28 more cuts.
The fact that almost everything Drake releases now can somehow have an impact on the Billboard charts, thanks in part to the Apple deal, is quite interesting. Views From The 6 will, without a doubt, experience this same success, which will add over 10 more chart entries to his overall number. Between now and the eventual album release, we're almost assured of more loosies through OVO Sound Radio that make their way to iTunes and, subsequently, Billboard as well. In no time, Drake will have surpassed both Elvis and the man who gave him his shot.
With all of this in mind, it's obvious Drake has been focused on the wrong competition. It’s not Meek Mill he needs to be worried about. It’s the cast of Glee, who have more than doubled his Billboard success.
Knowing Drake, he'll probably reach out to Lea Michele to work on a collabo mixtape - if you can't beat 'em, might as well ride their wave.