Drake's smash hit of the summer, possible first solo number one single and the record that's seemingly spawned an endless number of remixes (and in turn, remix rankings), has finally received its long-awaited, highly-anticipated Director X-directed music video. And it's pretty disappointing Drake.
If you know when that "Hotline Bling," go ahead and press play on the above Apple Music exclusive embed. Inside what looks to be one massive advertisement for the Philips Hue lighting system, and what should remind viewers of Apple marketing campaigns of years past, Drizzy runs through his arsenal of noticeably distressed facial expressions, Post Malone-esque dance moves and OVO fall collection apparel. Oh, and there are plenty of beautiful women to join him.
In what could best be characterized by the expression "style over substance," and given the source material of the record you could argue there were limited options for something more substantial, viewers are treated to a smooth, colorful affair, equipped with the most useful set of prop stairs in music video history.
Who are we kidding, though? The song is fucking awesome. Just go ahead and watch it.
[By Brendan Varan. Ever since he left the city YOUUUUUUUUU. Follow him on Twitter.]