Kanye West isn’t the biggest name when it comes to using social media or the internet. He pops up at random times on Twitter for lengthy photo posts of his wife, Kim Kardashian, or to rant about the state of the mobile gaming industry. But ‘Ye doesn’t have an actual Facebook or Instagram, and unlike nearly every major artist today, he also doesn't have a SoundCloud account either. Or at least he didn't have a Soundcloud account until today. Probably. Maybe.
The internet has instilled a deep distrust in us - remember all the false leads and outright hoaxes around What A Time To Be Alive? Looking at the account there's no profile picture, no other links to anything else Kanye related, as of writing this 'Ye hasn't ackowledged the account on Twitter and neither has anyone in his camp. Could this be yet another elaborate internet hoax?
At the same time though, it does bear the "kanyewest" URL, which we assume SoundCloud doesn't just give away to anyone, Kanye's long time friend A-Trak was one of the first followers of the account, and it does contain two new songs. That's some pretty powerful proof that this account could indeed be the real deal.
Speaking of which, the two songs in question are a remix of The Weeknd’s “Tell Your Friends,” which he produced, and a new reprise of Kanye’s “Say You Will,” featuring Caroline Shaw, a violinist and vocalist that Kanye recently performed with and has the illest Twitter name. Both records kind of fit together like a puzzle piece and have an 808s & Heartbreak vibe, which makes sense after he did the show in L.A. for that album at a random time. Seeing how Kanye produced The Weeknd’s track, this comes off as the original version, titled “When I See It.” ‘Ye is singing in his Auto-Tune voice, but you can tell the song was never finished as it’s only a minute and 43 seconds. This is probably why he handed it down for Beauty Behind The Madness.
What does this all mean for the future of Kanye West music? Is he going to upload random music from time to time a la Wiz Khalifa? Do these two songs symbolize a new direction for SWISH that’s in a similar vein to 808s? As unpredictable as Kanye has been, we have no idea. This could all be a joke, or maybe ‘Ye just decided to get his name on SC and put up some songs and he’ll never use it again. With Kanye (or fake Kanye) you just never know.
While we’re at it, let’s also get Jay Z to start a SoundCloud and just fill it with unreleased music from over the years. Young Guru, make it happen!
[By Sermon, the real Sermon. Follow him on Twitter.]