Updated:
Original:

Eminem Invests in Genius, Promises to Annotate More Lyrics

The Detroit MC will join Nas and Pharrell as stakeholders in the growing annotation company.
Author:
DJBooth_logo2x

Eminem has always had a way with words and it appears he'll be seamlessly adapting them to the digital world very soon.

Billboard announced today that Eminem and Shady Records have entered into a partnership with annotation software website Genius.

The investment announcement marks the latest high-profile artist to stake a claim to the site, which allows users and artists alike to annotate songs, articles, books and more using their patented software. Previously, Nas and Pharrell have both teamed up with Genius, who re-branded after starting out as RapGenius in 2009.

RECOMMENDED ARTICLES

amindi-social-16x9-1

Amindi Won’t Be Boxed In

Rapper and singer Amindi refuses to be boxed in. She breaks down her new EP, 'Nice,' for Audiomack.

bt-social-16x9-1

Brasstracks Is Back Indie—Now What?

Brasstracks are back indie. One half of the duo breaks down their split from Capitol for Audiomack.

BOTWWorld143

Lil Nas X, Lil Tecca, & Alina Baraz: Best of the Week

Lil Nas X, Lil Tecca, Alina Baraz, and more, all had the best new songs on Audiomack this week.

Eminem and Genius coming together appears to be a perfect marriage for the company, which will also provide all of the lyrics for Eminem.com and his assorted Shady properties. Em will also continue to annotate all of his own lyrics on the site.

“Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads. I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me.” - Eminem

It's great to see artists invest in something that is so forward-thinking and practical in the digital age. Using the Genius software unlocks a really unique ability to tell an in-depth story without offering direct explanation, something I've actually used quite a bit when writing articles.

Having racked up over $60 million in funding since 2011, and with a reach of 45 million visitors each month, it's clear Genius is here to stay.

[by Jake Krez, who knows when to quit. You can follow him on Twitter. Image via Instagram.]

Related

DJBooth_logo2x

Eminem Writes Heartfelt Tribute to Tupac, Calls Him "True Genius"

"I would put 'Me Against the World' up against anything as far as a classic hip-hop albums go."

DJBooth_logo2x

Eminem Was Upset With Nas Comparisons After 'Infinite' Flopped

In a strange way, Eminem owes all his success to the early critics who said he sounded like Nas and AZ.

DJBooth_logo2x

Eminem Reaches Milestone YouTube Subscriber Mark

The Shady Records head honcho can add yet another feather in his illustrious career cap.

DJBooth_logo2x

Answered: Do Eminem's "Lose Yourself" Lyrics Actually Make Sense?

In his new show "Master of None" Aziz Ansari argued that Em's "Lose Yourself" lyrics make no sense. Is he right?

DJBooth_logo2x

Drake, Eminem & Kanye Top Spotify's Most Streamed Artists of 2015

Drake racked up a staggering 1.8 billion streams on Spotify this year. All hail the 6ix God.

DJBooth_logo2x

Pharrell Explains Exactly Why Pusha T Is a Lyrical Genius

"When he’s talking over the beat, you’re like, ‘man…why do you feel this way?’"