Diddy Called Himself "The Best" Producer—Is He Right?

The veteran hitmaker believes the number of records he has sold make him the best producer of all-time.

Yesterday, Sean Combs, AKA Puffy, AKA P. Diddy, AKA Señor Combs, (or whatever he is calling himself these days) celebrated his birthday with the release of his MMM mixtape, which features guest spots from Big Sean, Travis Scott, Wiz Khalifa, and Future.

I won’t be listening.

I think of Puffy as a pop-producer and a trend chaser, an opinion which could be viewed as an unpopular. Especially if you ask Puff. 

In an effort to promote MMM, Diddy made an appearance on Hot 97’s Ebro In The Morning. He had a lot to say about his own production chops.

“I am the best. As far as producer, I have sold the most records. And when you back on that music game you have to let it be known just to make sure that we’re clear. As a producer. And so, that’s how I jumped into this…I do a lot of things, but when I’m behind that board it’s serious business.”

On the one hand, I get it. While he's had his fair share of flops (cough cough, Dylancough cough), Puffy is a proven hit-maker who changed the landscape of hip-hop back in the 90’s; anyone who was close with Biggie has my respect and admiration.

Puff has proven himself worthy of being in the conversation--anyone who survives two decades in the game is doing something right--but at the same time, I find his words troublesome.

I’m a production nerd. Most of the time I care more about who produced a track than who is rapping on it. I've studied samples and talked to countless producers, and to me, what makes a great producer isn’t just topping charts. It’s knowing how to sample like 9th Wonder, it’s blasting your face off like Just Blaze, and it’s knowing how to put artists in positions to win like Dre.

There’s producing and then there's hit-making. I don’t consider them the same and I don’t consider Puff Daddy the best...at either one. 

But I could be wrong. Am I sleeping on his production chops? What does Booth nation think?

P.S. It's probably been a while since you watched this. Do it.