If Peter Rosenberg isn't a radio legend he's headed in that direction.
At this point the New York City radio DJ and personality has unquestionably solidified his entry in hip-hop's history books. The 36-year-old has existed in hip-hop for most of his life, becoming one of the most easily recognizable names in rap through his Hot 97 show and subsequent off-shoots.
Rosenberg recently sat down with DJBooth to discuss the game today, the role of freestyling, what his legacy may hold and everything in between.
In a series of clips from our interview, Rosenberg digs into the intricacies of what he does. Touching on some of his interview techniques, he mentions that the best thing to do today on his show is to just come with bars because at his age, he doesn't have much to talk about with 22-year-old rappers unless their story is especially compelling.
More than anything, the prevalence of the freestyle is something that Rosenberg has really championed lately as the internet and YouTube have undercut the ability of the off-the-top verses to live in the moment.
Mentioning that he's never heard Drake freestyle, as in really freestyle, the Maryland-born personality talks about the importance of the skill, but also why it's becoming a lost art.
Take a look at the comments section under any of his freestyle videos and you'll definitely understand why many emcees don't want to even risk it.
"You don't have to die to be a legend, but you do have to graduate to be a legend," is how Rosenberg quantifies how he looks at his career at this point.
Continuing, he touches on the fact that in rap there is a lot of pressure on how you talk about things and why certain aspects of hip-hop and music are a less enviable outlet than news. It seems as though Rosenberg might be planning for a change and who wouldn't at the point he's at now? An avid sports fan who has also contributed on ESPN 98.7 FM's The Michael Kay Show, it might be time for a new foray.
Regardless of how you feel about Rosenberg, there's no denying the man's insight. With nearly twenty years in the game, Rosenberg's words drip with veteran savvy, as he offers up solid advice that could apply to anyone existing in rap music today.
[by Jake Krez, who is a fan. You can follow him on Twitter.]