What in the hell is going on with Cash Money?
Forgetting for a moment that they burned bridges with their prodigal son Lil Wayne, now it appears the inefficiency of the label may have cost Drake a GRAMMY nomination for “Hotline Bling” by overlooking the necessary paperwork.
According to Hits Daily Doubtle, the Cash Money team continued a lackluster 2015 by failing to send over the necessary forms for “Hotline Bling” to be considered, a "clerical error on the part of label Cash Money [that] might well have been a multiple-category contender but for this goof." Drake did pick up a total of four nominations for his tracks “Energy” and “Back to Back” but this is just the latest set back for the Toronto rapper’s latest single.
Upon release it was reported that despite the song’s popularity, it would not become Drake’s first solo No. 1 hit on the Billboard charts because of his deal with Apple Music. The nomination would have almost surely upped his number of opportunities to win much higher.
Should the rumor be true, this could be remembered as a distinct low spot for the label which has dealt with the drama between Lil Wayne and Birman all year as the flagship artist has rallied to leave the imprint and release his Carter V album to the people. Earlier this year Drake released If You’re Reading This, It’s Too Late suddenly, in what many saw as an album dump to appease his contractual obligations and regardless, was certainly not a well-coordinated release along with his label.
Regardless of the reasoning, maybe it's just karma for all his "Drake Privilege" of jacking other's work?
[by Jake Krez, who still prefers D.R.A.M’s original version. You can follow him on Twitter.]