Drake is worth an estimated $40 million, and like any smart businessman he knows the key to becoming even more filthy rich is investment. Concert money is great, but to get the money you have to actually show up and play the concert. Invest wisely and you can literally watch your bank account grow while you stroll through your house with every single chain around your neck.
So what's Drizzy's newest venture? A flashy new restaurant? No, he already has that. His own liquor company? No, that feels very 2007.
Drake is a man of the times, and so he knows that the real money in 2015 is in tech companies, and the tech company that's received his blessing (and his check) is emerging start-up Omni.
Frankly, I was hoping I'd look at Omni and discover some new company set to revolutionize the way we listen to music, or maybe the next Uber, but nope. Omni's business proposal is that they'll store your stuff for you - sunglasses, your bike, headphones, suitcases, whatever - and then deliver it wherever you are, whenever you want it.
Huh...well then. Talk about anti-climactic. I get the premise, but I can't really imagine a scenario in which I'd want someone to deliver my headphones to me instead of just, you know, keeping my headphones in a drawer and grabbing them when I wanted them. But what do I know? I still don't really understand why anyone uses Snapchat, and that company's worth $20 billion. Drake's got a hell of a track record, and so if he's investing in them, I have to believe they're got at least a decent shot at success. As we saw with Dr. Dre, if anything's going to make Drake a billionaire, it won't be music, it will be tech.
So if you're wondering what you're going to do with all the OVO shirts and Dada boots overflowing from your closet, Drake's got this new tech company maybe you should check out.