How Much Money Did Silentó Make From "Watch Me (Whip/Nae Nae)"?

"Whip/Nae Nae" was one of the biggest songs of 2015 and it only netted Silentó $100K?
Author:
Updated:
Original:
DJBooth_logo2x

It pays to have a solid dance move. 

TMZ is reporting that “Watch Me” rapper Silentó has made $100,000 for his hit single through a deal with Capitol Records that he signed, which also includes provisions for four subsequent albums. 

The song, which both solidified and pushed the “Whip/Nae Nae” dance craze to mainstream America, has racked up over 500 million views on YouTube since being released in June of this year. Proving just how much a dance craze can be worth, Silentó is slated to net $50,000 for his debut project and up to $500,000 for every subsequent release. 

We don’t often get such a clear line from internet fame to cold hard cash, and while we don't know what exactly that $100,000 figure covers - is that money purely from YouTube streams? Publishing? What about live shows? - it’ll certainly more than enough to get the 17-year-old going.

On the other hand, considering that "Whip/Nae Nae" was the biggest craze and cultural phenomenon of 2015, everyone from elementary school students to cartoon characters were doing it, $100K alone doesn't seem like much, even with a larger record deal in tow. It appears he had this deal in place before the track was released, which raises the question of how much money the song actually netted overall as well. Someone's getting very rich off this song, it just might not be Silentó. Welcome to the music industry. 

Regardless, “Watch Me” doesn’t appear to be losing steam anytime soon. The song has battled The Weeknd’s “Can’t Feel My Face” on the top of the charts for a good chunk of the last few months. Money is one thing, but dude certainly has cultural capital to boot. Now we’ll have to wait and see if he can do it again in 2016. 

[by Jake Krez, who is from Chicago. You can follow him on Twitter. Image via Facebook.]

Related

DJBooth_logo2x

How Much Money Everyone Made Off Adele's "25" Album

These people made more money writing for Adele than most rappers make off their own albums.

DJBooth_logo2x

Kendrick Lamar's "How Much a Dollar Cost" is President Obama's "Favorite Song of 2015"

No big deal, just the President saying he loves the music of a young man from Compton.

DJBooth_logo2x

Rick Ross Says He's One of the Biggest Ghostwriters in Rap

"I'm not only a ghostwriter, but one of the biggest in the rap game."

DJBooth_logo2x

Big K.R.I.T.'s New "All My Life" Album is a Cash Grab From His Former Label

Don't be fooled, Big K.R.I.T.'s new album is actually old and not supported by K.R.I.T. himself at all.

DJBooth_logo2x

Rita Ora Claims Roc Nation is "Dysfunctional," Sues for Release From Jay Z

Jay Z had big plans to make Rita Ora the next Beyonce - it didn't work.

DJBooth_logo2x

"There's Too Much Money": Watch Tupac's Powerful Speech on Greed

An unearthed interview from 1992 proves that Tupac's message is even more relevant today.